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Nola Solomon
Vice President, Programmatic at NBCUniversal Media, LLC
Professional Background
Nola Solomon is an accomplished leader in the field of programmatic advertising and data partnerships, boasting an impressive career that spans esteemed organizations and impactful roles. As the current Vice President of Programmatic at NBCUniversal Media, LLC, Nola plays a critical role in shaping the company's strategic initiatives within the programmatic landscape. Her experience is marked by a strong focus on innovative digital advertising solutions that drive successful outcomes for brands and publishers alike.
Prior to her tenure at NBCUniversal, Nola served as the Vice President of Global Programmatic & Strategic Partnerships at dailymotion, where she strengthened the company's global presence through strategic partnerships and optimized programmatic offerings. Nola's impressive career also includes a significant role as the Global Director of Data Partnerships at The Trade Desk, Inc., where she developed and managed data partnerships that enhanced the company's ad tech capabilities.
Nola's journey in the digital advertising space began at AOL, where she undertook various roles, including the Global Director of Mobile, Product Solutions & Commercialization, and Head of Mobile Publisher Sales & Account Management for the APAC region. Her commitment to excellence in mobile and digital solutions has propelled her career and allowed her to make substantial contributions to the industry.
In addition to her work at these renowned companies, Nola's earlier roles include Business Development Manager for EMEA at AOL and Delivery Analyst at Specific Media. Each position has equipped her with the skills and insights necessary to navigate the evolving landscape of digital marketing.
Education and Achievements
Nola's academic background is as impressive as her professional experience. She holds a Master of Science (MSc) from University College London (UCL), where she gained in-depth knowledge and skills that have been vital to her career in the technology and advertising sectors. Additionally, Nola earned her Bachelor's degree from Vassar College, a prestigious liberal arts college known for producing influential leaders and innovators.
Throughout her career, Nola has been recognized for her contributions to programmatic advertising, mobile marketing, and data partnerships. Her ability to cultivate relationships and foster collaboration across various industry sectors has set her apart as a trailblazer in her field.
Nola has also made strides in contributing to the industry conversations around technology and advertising through her involvement in the IAB OTT Tech Working Group. Her insights and expertise have helped shape best practices and approaches within the ever-evolving digital marketing landscape.
Notable Achievements
- Leadership in Programmatic Advertising: Nola Solomon has demonstrated exceptional leadership within programmatic advertising, driving initiatives that enhance efficiency and effectiveness for brands in reaching their target audiences.
- Developing Strategic Partnerships: At dailymotion and The Trade Desk, Nola successfully established and nurtured strategic partnerships that enabled innovative advertising solutions leveraging data-driven insights.
- Influence in Mobile Marketing: Her work at AOL in various mobile-focused roles showcases her deep understanding of mobile technologies and their implications for digital advertising, allowing her to be a key player as mobile platforms continue to dominate the advertising landscape.
- Promoting Best Practices: Through her involvement with the IAB, Nola has contributed to the development of industry standards and best practices in OTT technology and programmatic advertising, reflecting her commitment to elevating the advertising industry's professional standards.
- Cross-Functional Expertise: Nola's diverse background, which includes roles from editorial to business development, underscores her adaptability and comprehensive understanding of the digital ecosystem, making her a well-rounded leader in the industry.
