Sign In

Nopparat Yokubon

Country Lead, AUNZ / SEA, Moloco Ads

Nopparat Yokubon is the Country Lead for Australia, New Zealand (AUNZ) and Southeast Asia (SEA) at Moloco Ads, a division of Moloco.12 She joined Moloco in July 2022 to lead their advertising business in these regions.23

In her role, Nopparat is responsible for driving Moloco Ads' growth and helping developers in the AUNZ and SEA markets. She brings expertise in performance marketing, with a focus on leveraging data analytics and machine learning to deliver personalized and targeted advertising campaigns.1

Nopparat has shared insights on the performance marketing industry in Southeast Asia, discussing key trends such as:

  • The rapid digital adoption and increasing internet penetration in the region
  • The growing use of data analytics and machine learning in marketing
  • The importance of localization in creating effective campaigns for diverse Southeast Asian markets

Her expertise extends to addressing unique challenges faced by marketers in Southeast Asia, including the need for localized content to resonate with audiences across different languages and cultures.1

Nopparat Yokubon's LinkedIn username is nopparatyokubon, as mentioned in the query.

Highlights

Jul 29 · linkedin

Great conversations with #techcollectivesea on how #machinelearning and #data play a critical role in shaping performance marketing.

#molocoads #moloco

https://lnkd.in/g2Wm_n5j

Jul 5 · linkedin

You might notice my profile photo looks a little different! It's time to share my career update 😎.

I didn't know what to expect when I joined Google back in early 2008. The 16+ years journey has been beyond my wildest dream filled with learnings, lifelong friendships and incredibly impactful work.

I feel fortunate to have contributed to the growth of two businesses during my time there capturing the opportunities from the rise of the internet in emerging markets, to the shift to mobile by starting the AdSense / AdMob business in Southeast Asia and later launching & scaling App Ads business in Southeast Asia, Australia New Zealand, and Pakistan. It’s been very rewarding to work with passionate developers and start-up entrepreneurs, alongside my amazing teams, helpful colleagues, and inspiring Google leaderships. Thank you!

As to what is next? This week I just started at Moloco to lead Moloco Ads business for the SEA / AUNZ region. I'm excited for the opportunity ahead to help developers / businesses harness the power of ML technology to unlock marketing efficiency at scale on the open internet with transparency and control!

Related Questions

What are Nopparat Yokubon's key achievements at Moloco Ads?
How has Nopparat Yokubon's leadership impacted the performance marketing industry in SEA and AUNZ?
What specific strategies does Nopparat Yokubon recommend for effective ad spending in Southeast Asia?
How does Nopparat Yokubon leverage machine learning in her marketing approach?
What challenges has Nopparat Yokubon faced in the SEA and AUNZ regions?
Nopparat Yokubon
Nopparat Yokubon, photo 1
Nopparat Yokubon, photo 2
Add to my network

Location

Singapore