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Norma Holland
Director of Public Relations and Engagement, Office of Equity and Inclusion at University of Rochester School of Medicine and Dentistry
Professional Background
Norma Holland is a distinguished professional communicator with over two decades of extensive experience in journalism and digital marketing. Norma dedicated 23 and a half years as an anchor and reporter at 13WHAM News, a reputable news station in Rochester, New York. Here, she honed her storytelling skills and developed a deep understanding of community-centric communication, making significant contributions to local journalism.
In 2019, Norma made a bold career pivot by transitioning into the dynamic field of digital marketing, joining The Digital Hyve in Rochester as the Director of Community Development. This role allowed her to leverage her extensive background in communication to build and maintain strong relationships with clients and communities, further enhancing her versatility as a communicator. Her work in digital marketing is characterized by a strategic approach, blending her insights from journalism with the latest digital trends to foster community engagement and drive brand awareness.
Currently, Norma serves as the Director of Public Relations and Engagement for the Office of Equity and Inclusion at the University of Rochester School of Medicine and Dentistry. In this position, she plays a pivotal role in promoting diversity and inclusion initiatives and enhancing the visibility of the medical school through effective communication strategies. Her dedication to fostering an equitable environment reflects her commitment to community engagement and social impact.
Education and Achievements
Norma Holland's academic journey laid a strong foundation for her successful career. She earned a Bachelor of Arts (B.A.) in Mass Communication/Media Studies from SUNY Geneseo. During her time at Geneseo, she cultivated critical thinking and analytical skills that would later aid in her reporting and communication endeavors. These skills have proven invaluable as she navigated various roles throughout her career.
Her commitment to professional development and education extended beyond her undergraduate studies. Norma was also associated with Bishop Kearney, serving as a Golisano Education Partner. This position allowed her to enhance her knowledge and skills while collaborating on initiatives that aim to enrich educational experiences within the community.
Throughout her career, Norma has achieved numerous milestones. As an anchor and reporter, she earned a solid reputation for her compelling storytelling and dedication to news integrity. Her transition to digital marketing reflects her adaptability and eagerness to embrace new challenges in a rapidly changing media landscape.
Notable Achievements
- Over 23 years of invaluable experience in anchoring and reporting at 13WHAM News, significantly impacting local journalism in Rochester, NY.
- Successfully transitioned into the digital marketing space, where she effectively utilized her communication skills to enhance community development initiatives at The Digital Hyve.
- Currently, as Director of Public Relations and Engagement at the University of Rochester School of Medicine and Dentistry, she plays a key role in promoting equity and inclusion in the medical profession.
- Has been instrumental in using her expertise to boost community engagement through effective communication strategies, both in journalism and digital marketing.
- Norma’s work has had a lasting impact on the communities she serves, showcasing her unwavering commitment to fostering connections and advocating for diversity and inclusion across multiple platforms.
