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Nuno Teles

Managing Director - Diageo Great Britain

Nuno Teles is the Managing Director for Diageo Great Britain, based in London, UK. He was appointed to this position in July 2022.12 In this role, he is responsible for Diageo's home market and is a member of the Diageo Europe Executive team.1

Career History

At Diageo::

  • Joined Diageo USA in March 2018 as President of Diageo Beer Company for USA1
  • Led a transformation of the business and its culture, aiming to make it the most progressive and consumer-inspired beer and convenience company in the USA1
  • Increased female representation by 21% in just one year during his tenure at Diageo Beer Company1

Prior Experience::

  • Worked at Heineken for 15 years, leading commercial strategies in multiple countries including the USA, Brazil, and Europe1
  • Served as Chief Marketing Officer of HEINEKEN USA from 2014 to 20183
  • Acted as Global CMO for Scottish & Newcastle before joining Heineken1

Education and Recognition

  • Executive training from Harvard Business School in Boston, USA, and IMD Business School in Switzerland3
  • Considered one of the 50 most influential CMOs in the American market by Ad Week magazine in 20153
  • Received the award for Best Marketing Professional 2012 in the LIDE group in Brazil3

Current Role

As Managing Director of Diageo Great Britain, Nuno Teles oversees Diageo's operations in its home market. Diageo is the world's leading premium drinks business, operating in 180 countries with over 400 brands including Johnnie Walker, Smirnoff, Captain Morgan, Tanqueray, and Guinness.1

Nuno Teles is known for his passion for building inclusive and diverse organizations and has a track record of leading transformational commercial strategies in the beverage industry.12

Highlights

Aug 20 · linkedin

Huge congratulations to the Guinness team on the launch of our biggest-ever global campaign, to mark the opening weekend of the 2024/25 Premier League season and making our debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League.

The campaign includes four new TV adverts (including the ad below, set in picturesque Eriskay and now live across GB & Ireland), global activations in pubs & retail, Premier League legend, Alan Shearer unveiling a fleet of 20 tankers bringing the beautiful beer to the beautiful game and outdoor advertising in cities across the world.

The launch follows another successful year for Guinness, as we became the number one beer in the UK! We are so excited to be making our debut in the Premier League, and look forward to celebrating our love for the beautiful game, with a beautiful pint.🤝 Diageo

Jul 23 · linkedin

At Diageo we’re proud to work within our communities to equip people with the information and support they need to drink responsibly.

Last week, it was great to visit The Camden Town Shed to mark the launch of Diageo’s new partnership with The UK Men’s Sheds Association.

The charity plays a critical role across the UK in reducing isolation by encouraging men to come together to pursue practical activities and forge social connections through the network of community spaces – ‘men’s sheds’ – it provides.

In Camden, I had the privilege of hearing from Mike Jenn, Life President at UK Men’s Sheds’ Association and Camden Town Shed Leader, Charlie Bethel CEO, as well as numerous ‘Shedders’ about the impact these spaces have in nurturing a sense of purpose and belonging within the community. It was a joy to meet the Shedders and discuss how we can collaborate to drive meaningful progress. For older men, research has shown that feelings of loneliness, a lack of community, bereavement or even retirement can lead them to drink at harmful levels. Through our partnership, Shed Leaders across the country will have access to resources hosted on our flagship responsible drinking platform DRINKiQ to lead conversations about the causes and consequences of harmful drinking.

We look forward to collaborating and working together to drive meaningful progress, promote moderation and support men’s wellbeing.

UK Men's Sheds Association

Related Questions

What are Nuno Teles' key achievements at Diageo USA?
How did Nuno Teles contribute to Heineken's success in the USA?
What strategies did Nuno Teles implement at Diageo Beer Company?
What is Nuno Teles' approach to building inclusive and diverse organizations?
How has Nuno Teles' leadership impacted Diageo's home market?
Nuno Teles
Nuno Teles, photo 1
Nuno Teles, photo 2
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Location

New York City Metropolitan Area