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Odracir Barquera
Odracir Barquera is a prominent figure in the Mexican automotive industry, currently serving as the Director General of the Asociación Mexicana de la Industria Automotriz (AMIA), a position he assumed on February 1, 2023, after replacing Fausto Cuevas Mesa, who had held the role for 31 years.12 Prior to this, Barquera was the Director General of Strategy at the Consejo Coordinador Empresarial (CCE), where he accumulated over 20 years of experience in both public and private sectors, as well as in multilateral financial organizations.13
Education and Early Career
Barquera holds a degree in International Relations from the Universidad de las Américas in Mexico City.5 His career has involved significant roles in various organizations, including serving as an independent advisor to multilateral agencies and private companies on strategic agendas, political affairs, and international relations.35
Expertise and Focus Areas
His expertise encompasses a wide range of areas including:
- Public Policy
- Sustainable Investment (ESG)
- Political Negotiation
- Strategic Communication
- Economic and Social Development
- International Affairs
- Inclusion and Diversity
Barquera has emphasized the importance of the automotive sector in Mexico's economy, noting that it accounts for a significant portion of trade under the US-Mexico-Canada Agreement (TMEC) and is crucial for regional competitiveness.4 He has been vocal about the transition towards electromobility and the need for Mexico to adapt to new technologies in vehicle production to maintain its status as a global automotive powerhouse.46
Vision for the Automotive Sector
In his role at AMIA, Barquera aims to strengthen the association's influence during a critical period of transformation within the automotive industry. He is committed to positioning Mexico favorably within global market dynamics while addressing challenges related to sustainability and technological advancement.12 His leadership is seen as pivotal for navigating the complexities of international trade and investment in the evolving landscape of automotive manufacturing.46
Barquera's combination of strategic insight and extensive experience positions him as a key leader in shaping the future of Mexico's automotive industry.

