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Oendrilla Vadithela

Building Vai Ra

Oendrilla Vadithela is a seasoned professional with over nine years of experience in digital marketing and programmatic media.

Passionate about jewellery design and social entrepreneurship, Oendrilla co-founded Vai Ra, a brand dedicated to empowering women and artisans through ethical and sustainable practices.

At Vai Ra, Oendrilla plays a pivotal role in business strategy development, social media and performance marketing campaign management, website development and tech enablement, as well as jewellery design concept creation.

With a strong focus on sales and customer service, Oendrilla ensures top-notch quality service for clients, drawing from an educational background that includes studies at UCLA Anderson School of Management and Indian School of Business.

Through previous roles as a senior account manager and account manager at dentsu international, Oendrilla has honed analytical, communication, and problem-solving skills while managing programmatic and direct media bookings for global clients.

Driven by the goal of making a positive social impact, Oendrilla believes in the power of jewellery to convey identity, values, and aspirations.

Her vision for Vai Ra is to create a brand that celebrates the diversity, creativity, and resilience of women and artisans globally.

Oendrilla Vadithela
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Location

Hyderabad, Telangana, India