Suggestions
Oendrilla Vadithela
Building Vai Ra
Oendrilla Vadithela is a seasoned professional with over nine years of experience in digital marketing and programmatic media.
Passionate about jewellery design and social entrepreneurship, Oendrilla co-founded Vai Ra, a brand dedicated to empowering women and artisans through ethical and sustainable practices.
At Vai Ra, Oendrilla plays a pivotal role in business strategy development, social media and performance marketing campaign management, website development and tech enablement, as well as jewellery design concept creation.
With a strong focus on sales and customer service, Oendrilla ensures top-notch quality service for clients, drawing from an educational background that includes studies at UCLA Anderson School of Management and Indian School of Business.
Through previous roles as a senior account manager and account manager at dentsu international, Oendrilla has honed analytical, communication, and problem-solving skills while managing programmatic and direct media bookings for global clients.
Driven by the goal of making a positive social impact, Oendrilla believes in the power of jewellery to convey identity, values, and aspirations.
Her vision for Vai Ra is to create a brand that celebrates the diversity, creativity, and resilience of women and artisans globally.
Highlights
Yesterday a lady texted my business whatsapp asking for price of a product. I introduced myself and immediately she said 'Oendrilla! Are you guys based outside India? Are you not an Indian?'
I explained: I am from Hyderabad and I am a bangali. Oendrilla is a very common bangali name 🙂
But she never came back and blocked me!!!
Lost a lead because my name sounded less Indian! Oendrilla Cinderella
Relatable? Anyone?
How an entrepreneur gets through the day:
She has already completed hearing the audio books Hyperfocus and Eat that Frog and she knows she needs to prioritise 3 MOST important tasks. She takes out her notebook and writes 3 important tasks
- Need to post today's content on Insta, Youtube, and Pinterest
- Prepare the quarterly marketing report and analyse
- Modify the description and upload better product images for 20 odd products
But... This is how it goes
- Creating content
- Gets interrupted with instagram and business what's app 'pp's - Price please
- Finally completes the content work
- Gets interrupted by marketing team membet for couple of SEO troubles
- Again resumes working on Marketing report
- Gets interrupted again for more 'PP's
- Realises some product variants are not making sense to people so starts editing it.
- Again gets interrupted by PR team on possible collaboration creative requirement
- Continues with the editing of website
- Again Gets interrupted by the Photographer to approve the photo edits.
- Continuous interruption on insta chat continues
- Finally gets to task number 2 but oh no.. it's time to log out.. probably I will work after dinner!
Relatable? Anyone?
