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Oendrilla Vadithela

Building Vai Ra

Oendrilla Vadithela is a seasoned professional with over nine years of experience in digital marketing and programmatic media.

Passionate about jewellery design and social entrepreneurship, Oendrilla co-founded Vai Ra, a brand dedicated to empowering women and artisans through ethical and sustainable practices.

At Vai Ra, Oendrilla plays a pivotal role in business strategy development, social media and performance marketing campaign management, website development and tech enablement, as well as jewellery design concept creation.

With a strong focus on sales and customer service, Oendrilla ensures top-notch quality service for clients, drawing from an educational background that includes studies at UCLA Anderson School of Management and Indian School of Business.

Through previous roles as a senior account manager and account manager at dentsu international, Oendrilla has honed analytical, communication, and problem-solving skills while managing programmatic and direct media bookings for global clients.

Driven by the goal of making a positive social impact, Oendrilla believes in the power of jewellery to convey identity, values, and aspirations.

Her vision for Vai Ra is to create a brand that celebrates the diversity, creativity, and resilience of women and artisans globally.

Highlights

Mar 3 · linkedin

Yesterday a lady texted my business whatsapp asking for price of a product. I introduced myself and immediately she said 'Oendrilla! Are you guys based outside India? Are you not an Indian?'

I explained: I am from Hyderabad and I am a bangali. Oendrilla is a very common bangali name 🙂

But she never came back and blocked me!!!

Lost a lead because my name sounded less Indian! Oendrilla Cinderella

Relatable? Anyone?

Mar 2 · linkedin

How an entrepreneur gets through the day:

She has already completed hearing the audio books Hyperfocus and Eat that Frog and she knows she needs to prioritise 3 MOST important tasks. She takes out her notebook and writes 3 important tasks

  1. Need to post today's content on Insta, Youtube, and Pinterest
  2. Prepare the quarterly marketing report and analyse
  3. Modify the description and upload better product images for 20 odd products

But... This is how it goes

  1. Creating content
  2. Gets interrupted with instagram and business what's app 'pp's - Price please
  3. Finally completes the content work
  4. Gets interrupted by marketing team membet for couple of SEO troubles
  5. Again resumes working on Marketing report
  6. Gets interrupted again for more 'PP's
  7. Realises some product variants are not making sense to people so starts editing it.
  8. Again gets interrupted by PR team on possible collaboration creative requirement
  9. Continues with the editing of website
  10. Again Gets interrupted by the Photographer to approve the photo edits.
  11. Continuous interruption on insta chat continues
  12. Finally gets to task number 2 but oh no.. it's time to log out.. probably I will work after dinner!

Relatable? Anyone?

Oendrilla Vadithela
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Location

Hyderabad, Telangana, India