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Oksana Sobol

Insights Lead at The Clorox Company

Oksana Sobol is the Vice President of Insights at The Clorox Company, based in the San Francisco Bay Area.13 She leads the Insights function, implementing an agile, fast, and consumer-centric operation model.2 Oksana's career spans brand marketing and market research, with experience on both agency and client sides.2

Career Highlights

  • Current Role: Vice President of Insights at The Clorox Company since March 20174

  • Previous Positions at Clorox:

    • Sr. Director of Insights and Analytics for Cleaning Division and Professional Products Division
    • Director of Insights & Analytics for Cleaning Division
    • Associate Director of Global Insights for Clorox Wipes and Scentiva3
  • Prior Experience:

    • Senior Manager of Consumer Insights & Strategy at Mondelēz International
    • Director of Client Consulting at Nielsen
    • Various marketing roles at Vodafone in Czech Republic and Ukraine3

Responsibilities

At Clorox, Oksana oversees all aspects of market research, including category, consumer, shopper, product, and sensory science. She ensures that the company can help consumers thrive through iconic brands such as Clorox, Burt's Bees, Brita, GLAD, Hidden Valley Ranch, Kingsford, and Fresh Step.1

Expertise and Contributions

Oksana is recognized as a thought leader in the insights industry, speaking at numerous conferences and events such as TMRE, Quirks, Front End Innovation, and Brand Innovators.1 She is known for driving an ambitious transformation agenda and shaping the future of the insights industry.1

Education

Oksana holds a Master's degree in International Economics and Business Administration from Kyiv National Economics University and a Marketing Management certificate from New York University.4

Personal

Outside of her professional life, Oksana is involved in philanthropic efforts supporting her home country of Ukraine and is an avid outdoors enthusiast.5

Highlights

Oct 13 · theorg.com
Oksana Sobol - Vice President Insights - The Clorox Company at ...
Jan 11 · informaconnect.com
Oksana Sobol - The Clorox Company | TMRE - Informa Connect

Related Questions

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Oksana Sobol
Oksana Sobol, photo 1
Oksana Sobol, photo 2
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Location

San Francisco Bay Area