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Olatz Beitia

Senior Marketing Manager | Digital Strategy | ABM & Demand Generation | Campaign strategy | Strategic Planning | Driving Business Growth | Web analytics and Insights |

Olatz Beitia Aizpurua is a highly experienced digital marketing professional currently serving as the Digital Marketing Manager at Solidatus.1 With over a decade of experience in the field, she has established herself as a skilled practitioner in various aspects of digital marketing and web analytics.

Professional Background

Olatz holds a Master's degree in Web Design and Programming, which complements her extensive practical experience. Her expertise spans several key areas of digital marketing:

  • Web analytics
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) advertising
  • Display advertising
  • Social media marketing
  • Account-based marketing (ABM)

She is certified in Google AdWords and Google Analytics, demonstrating her proficiency in these crucial digital marketing tools.

Career Highlights

Throughout her career, Olatz has:

  • Analyzed online trends to optimize web traffic
  • Created, launched, and managed new products and websites
  • Acquired customers through various digital channels
  • Built and trained teams in analytics and SEO
  • Analyzed websites to improve conversion rates

Previous Roles

Before joining Solidatus, Olatz held several notable positions:

  • Senior Digital Marketing Manager at ELPRO Global
  • Web Marketing Analyst at Paul Smith
  • E-commerce Executive at News UK
  • Distribution Marketing Executive at lastminute.com
  • Guest Services Assistant at Merlin Entertainments

Skills and Expertise

Olatz is known for her strategic approach to digital marketing, with particular strengths in:

  • Digital strategy development
  • Demand generation
  • Campaign strategy
  • Strategic planning
  • Driving business growth
  • Web analytics and insights

Her diverse experience across different industries and roles has given her a holistic understanding of marketing, enabling her to create effective strategies tailored to various business needs.

Olatz Beitia Aizpurua's LinkedIn profile (username: olatzbeitia) reflects her extensive experience and expertise in the digital marketing field, making her a valuable asset in her current role as Digital Marketing Manager at Solidatus.1

Highlights

Mar 19 · linkedin

I recently read this article on Marketing Week that looks into how authenticity begins with us, the marketers.

https://lnkd.in/eGzMbREv

The article sheds light on the foundational elements that make marketing truly resonate with audiences. I think is a sample for us to reflect on our practices and ensure we're not just communicating but genuinely connecting.

🤔 Any thoughts?

How do you incorporate authenticity into your marketing strategies?

#Marketing #Authenticity #DigitalMarketing #engagementmarketing #Engagement

Jan 4 · linkedin

Happy New Year! 🎉 I haven't posted in a long while, which was mainly due to being happily busy with our 2 little girls. I've spent the last couple of weeks reading into the latest marketing insights in 2024 and I thought it might be a good idea to share my findings with all of you. 📈

From the integration of AI in personalized marketing to the dynamic shifts in social media, I think this year promises to be a journey of technological advancement and evolving consumer behaviours. 💡

👉 This is what I found most interesting:

• 🤖 How AI is reshaping customer engagement and the ethical implications we face.

• 📱Staying ahead in platforms like Instagram, Threads, and LinkedIn.

• 🔍 Adapting to AI-enhanced search engines.

• 🔒 Data Privacy and building trust through responsible data handling.

• 🌍 How brands are leading the way in sustainability.

• 🕵️‍♂️ Humanizing brands in a digital world with Storytelling

• 💻 The rise of VR and AR in consumer engagement.

• 📖 Comptetitive landscape

Let me know what you think!

#digitalmarketing2024 #aimarketing #socialmediatrends #seo #seotips #ppc #ppcmarketing #dataprivacy #dataprivacymatters #sustainablemarketing #storytelling #interactivemarketing #competitoranalysis #marketingtrends #marketingtrends2024

Related Questions

What are some of Olatz Beitia's most successful digital marketing campaigns?
How has Olatz Beitia's experience at ELPRO Global influenced her current role at Solidatus?
What specific strategies does Olatz Beitia use for account-based marketing?
How does Olatz Beitia stay updated with the latest trends in digital marketing?
What certifications does Olatz Beitia hold in digital marketing?
Olatz Beitia
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Location

Beckenham, England, United Kingdom