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Oliver Maletz
Strategic Marketing Executive Championing Innovation & Performance
Oliver Maletz: Strategic Marketing Executive in Automotive and Digital Spheres
Oliver Maletz is a strategic marketing executive with extensive experience in the automotive industry and digital marketing. He is currently serving as the Executive Director of Auto Solutions at Omnicom, where he oversees an automotive vertical across 25 automotive brands under Omnicom Precision Marketing Group and Omnicom Media Group.13
Key Highlights of Oliver's Career:
- Exec. Dir. Auto Solutions at Omnicom (2021-2024): Responsible for driving marketing communications transformation to increase OEM revenue and brand growth for major automotive brands like Chevrolet, Volkswagen AG, Jaguar Land Rover, Mercedes, Honda, and Toyota1
- Head of Connections Planning, Media & International Communication at Volkswagen AG (2013-2019): Oversaw all VW brand communication channels globally and implemented holistic consumer connections approach across marketing partners12
- Independent Connections Planning Consultant at AlmapBBDO in São Paulo (prior to joining VW): Worked to improve Volkswagen Brazil's media creativity and innovation2
- Global Media Director for the DaimlerChrysler Media Alliance (2000-2001): Managed media planning and buying across 60 markets and developed global strategic integrated communications frameworks2
Oliver's diverse background includes leadership roles at global, regional and local marketing agencies, with a focus on progressing digital marketing data, tech and tools.1 He is known for his ability to champion innovation, drive marketing ROI, and bridge the gap between vision and execution.1
Highlights
Hi everyone - I am looking for a new role and would appreciate your support. Thank you in advance for any connections, advice, or opportunities you can offer. #OpenToWork
Hello to all my friends & colleagues on LinkedIn. Sadly, the position for the Automotive vertical across OMGs and OPMGs 25 automotive accounts was eliminated after more than 2 years. I feel grateful for the professional growth this fantastic experiment afforded me and, most importantly, for the wonderful collaboration with the great people I worked with. I will miss you all. After now 35 years working across most aspects of marketing communications, I am exploring new opportunities for this next chapter in the U.S. and/or Europe. If you are hiring or hear of anyone looking for someone to help accomplish any of the below, please let me know: - Lead a team in transforming marketing communications to more effectively and efficiently drive revenue & build brands. - Understand & Increase ROI on marketing communication investments. - Reduce your marketing investments while increasing their effectiveness. - Integrate departments and communication channels for a holistic consumer/ customer view. - Create actionable consumer journeys and lifecycles communication approaches. - Identify and create the most valuable content experiences across the consumer lifecycle / journey. - Align data and tech stacks to drive next best action decisioning. - Develop new data supported tools/ approaches to drive marcom effectiveness and efficiency. - Support in developing your brand “why” and implementing that across channels / silos throughout the consumer lifecycle. - Create a common approach to marcoms across silos or countries.
- Integrate global, national, local and retail marketing communications.
- Create and roll-out strategic and operational marketing playbooks for core media platforms across consumer touchpoints.
- Lead a team to drive a significant global or U.S. marketing communications account (media and/or total communications).
- Develop marketing/ media principles, guidelines and approaches.
- Support in leading or managing an agency or account pitch.
- etc…
