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Oliver Palmer

eCommerce optimisation

Oliver Palmer, also known as Ollee, is a seasoned professional in the field of strategic experimentation and optimization. With a background in A/B testing, analytics, user experience, research, and optimization, Oliver has a wealth of experience helping enterprise businesses enhance their experimentation programs to drive tangible results and facilitate organizational transformation. His journey began in 2009 when he conducted his first A/B test for a London law firm, successfully reducing customer acquisition costs by 50%. Since then, Oliver has honed his skills, moving past common pitfalls to deliver sustained incremental improvements grounded in data-driven decision-making.

Oliver Palmer
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Location

Melbourne, Victoria, Australia