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Olivia Smith

Co-Founder | Positive Good | Cleantech + Renewables + Marketing + Communications

Olivia Smith is the Co-Founder and Director of Positive Good, an award-winning marketing and communications agency based in Melbourne, Australia. Positive Good specializes in working with brands in the cleantech and renewable energy sectors, helping them articulate their purpose and amplify their message through various marketing strategies.12

Olivia Smith's background includes growing up in Noosa and being born in Melbourne. She has a strong educational foundation from Swinburne University. Before co-founding Positive Good in 2018, she held roles such as National Marketing Manager at TLC for Kids, a non-profit organization, and was a partner at Progression Fitness Club.2

At Positive Good, Olivia focuses on using intelligence, creative thinking, and a hands-on approach to build strong partnerships with clients. The company values community engagement, stakeholder management, and innovative marketing strategies to support Australia's clean energy revolution.12

You can find Olivia Smith on LinkedIn under the username oliviamsmith.2

Highlights

Aug 27 · linkedin

The big battery market is surging in Australia!

Some interesting stats (Rystad Energy) and insights in this article by Giles Parkinson, RenewEconomy

  • Construction starts for big battery projects in Australia are already approaching their 2024 forecasts of 4 GW (currently sitting at 3.6 GW)
  • Much of the current 3.6 GW is owned, controlled or contracted by the big utilities – AGL, Origin Energy and EnergyAustralia
  • Big retailers are focusing investments on batteries because this allows them to hedge their retail and supply contracts, and retain their pricing control over the wholesale electricity markets
  • Battery dimensions are getting bigger too, both in terms of capacity and in storage duration (previously focused on short duration FCAS, increasingly projects are focusing on time shifting excess VRE, requiring longer duration)
  • Around 3 GW of large scale wind and solar capacity will begin construction this year, which is around half of the annual capacity required to meet the federal government’s target of 82 per cent renewables by 2030, and the Australian Energy Market Operator’s modelled roadmap.
  • Large scale wind and solar will be boosted by the announcement of winning projects under the first federal CIS tender (6 GW worth)
  • Investment in wind and solar from the major energy retailers is low and in most cases nowhere near their share of required capacity

https://lnkd.in/gM2caCAJ

#renewableenergy #bigbatteries #energystorage #cleantech Gero Farruggio (GAICD) David Dixon

Aug 23 · linkedin

I originally posted this as a bit of a Friday joke, but there's something to dig into here about how CEOs and prominent figures within a company can affect brand health. I keep hearing people saying 'I love Tesla's cars but I'd never buy one because of Elon Musk'. This image demonstrates how important is was for one Tesla owner to ensure others wouldn't think that just because they drive a Tesla, they support Musk.

Consumers' purchase decisions have been shifting significantly towards values-aligned drivers for decades, but have we really taken notice and taken action? Are we balancing our focus between hard and soft metrics, hard metrics being our products, sales, financials, operations etc, and soft metrics being our purpose, values, ethics, what we stand for, etc.?

The thing is, as consumers, the brands we associate with say something about us as people, and we care about who and what we are supporting with our purchase, but also what message this projects to others about us.

This really underscores the enormous impact the opinions and actions of our company leaders can have - good or bad - on a brand, and on sales. To ignore your customers values is a big mistake, and in this case, Musk's reputation has a direct impact on Tesla's.

https://lnkd.in/gpDaEzu5

Related Questions

What inspired Olivia Smith to co-found Positive Good?
How has Positive Good impacted the cleantech industry in Australia?
What are some notable projects Olivia Smith has led at Positive Good?
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Olivia Smith
Olivia Smith, photo 1
Olivia Smith, photo 2
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Location

Melbourne, Victoria, Australia