Sign In

Olympia Mantsios

Director, Health Analytics at Merkle

Olympia Mantsios is a seasoned professional in the healthcare data and analytics field. She currently serves as the Global Vice President of Data & Analytics at Dentsu Health, a position she took on after nearly eight years at Merkle, where she was previously Director of Health Analytics.12

Career Progression

Mantsios has had an impressive career trajectory in the healthcare analytics sector:

  • Current Role: Global VP, Data & Analytics at Dentsu Health
  • Previous Positions:
    • Director, Health Analytics at Merkle (part of Dentsu)
    • Manager of Strategy & Analytics at Digitas Health
    • Marketing Analyst at Publicis Healthcare

Expertise and Contributions

Mantsios is known for her innovative approach to healthcare analytics:

  • She has introduced new measurement approaches for clients, including the Healthcare Professional (HCP) Migration initiative and the first CRM Coc Impact Dashboards.2
  • Her work analyzes fluctuations in HCP and patient behavior with CRM, particularly in the context of pre- and post-pandemic changes.2
  • At Dentsu Health, she is building a centralized analytics team focusing on insights and thought leadership.3

Recognition

Mantsios's contributions to the field have not gone unnoticed. She was recently recognized as a recipient of the MM+M Women to Watch award.3

Vision for Healthcare Data

In her current role, Mantsios emphasizes the importance of embedding research and audience engagement into every stage of the planning process, rather than treating it as an afterthought. She also focuses on campaign performance as a key factor in identifying opportunities and providing robust business solutions for clients.3

Highlights

Aug 7 · dentsu.com
How to Lead the Change in Health Data Transformation - Dentsu
May 12 · mrweb.com
Daily Research News Online no. 33257 - Dentsu Health Adds Data ...
Daily Research News Online no. 33257 - Dentsu Health Adds Data ...
May 12 · mmm-online.com
Women to Watch 2022 - Medical Marketing and Media
Women to Watch 2022 - Medical Marketing and Media
May 10 · dentsu.com
Dentsu Health Continues to Bolster its Strategic & Analytical ...
Apr 26 · dentsu.com
Non-Personal Promotion is the “New” Personal - Dentsu

Related Questions

What are some of Olympia Mantsios' most notable achievements at Merkle?
How has Olympia Mantsios' role evolved since joining Dentsu Health?
What specific projects has Olympia Mantsios led at Dentsu Health?
How does Olympia Mantsios' background in healthcare analytics influence her current role?
What are the key challenges Olympia Mantsios has faced in her career?
Olympia Mantsios
Olympia Mantsios, photo 1
Olympia Mantsios, photo 2
Add to my network

Location

New York, New York, United States