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Omar Oakes
Media and advertising journalist | Podcast creator, host, and executive producer | Live events moderator, planner and consultant | B2B marketing and comms consultant for media agencies, broadcasters, and PR professionals
Omar Oakes is a senior journalist, editor, columnist, event moderator, and podcast host with expertise in the UK and international media industry.1 He served as the Editor in Chief of The Media Leader from January 2024 to January 2025.12 Oakes was the founding editor of The Media Leader, which he launched in January 2022 after joining Adwanted UK as editor of Mediatel News in 2021.2
Career Highlights
- Led the launch of The Media Leader in 2022 and its expansion into the US market2
- Founded and hosted The Media Leader Podcast, featuring interviews with industry leaders1
- Previously worked as Media and Technology Editor at Campaign (Haymarket Media Group)1
- Held roles at Telegraph Media Group and Newsquest, including as Digital Editor and Chief Reporter1
Achievements
- Nominated for BSME columnist of the year (B2B) in 20241
- Grew The Media Leader exponentially in audience and recognition2
- Implemented key initiatives such as the Future 100 and The Media Leader Awards2
Recent Developments
As of January 25, 2025, Omar Oakes has left his position as Editor in Chief at The Media Leader to pursue freelance and consulting roles.2 He plans to develop several projects, both journalistic and consultative in nature, to launch in the new year.2
Highlights
Now that Elon Musk has effectively killed X/Twitter, I thought it appropriate to write a short obituary for this troubled media company whose life was cut too short.
RIP sweet bird.
“We don’t want to be in the business of year-long procurement-led pitches for 120-day payment terms. If you are that kind of client, then don’t bother. I’d much rather be the kind of New Age version of BBH, where you don’t have to pitch if you want to.”
Stirring stuff from Nick Emery who was kind enough to speak to me ahead of yesterday's announcement that The Brandtech Group has completed the acquisition of Jellyfish to create the world's biggest pure digital marketing services group.
We discuss how the move marks the end of "phase one" of founder David Jones' strategy when he launched Brandtech as You & Mr Jones in 2015, what's next, and how the way advertisers pay for media could radically change...
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