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Omar Quraishi
CEO at Positive Media Communications — Comms, advocacy, narrative building, perception management, stealth campaigns — Twitter: @omar_quraishi
Professional Background
Omar Quraishi is a notable figure in the media landscape of Pakistan, renowned for his extensive experience in consulting and advisory services related to media content, strategy, planning, communications, narrative building, perception management, crisis management, and public relations. With a diverse career spanning across print, digital, and social media, as well as television, Omar has established a unique position in the industry, offering services that set him apart from competitors in Pakistan.
In his current role as the CEO and Director of Positive Media Communications Pvt Limited, Omar oversees the delivery of high-quality consulting services that have earned him a reputation for excellence in media strategy. His prior experiences have shaped his comprehensive skill set, particularly his tenure as the Head of Digital Media at SAMAA TV and the Head of Digital, Online, and Web at ARY. These roles have provided him with a rich understanding of digital media dynamics and engagement strategies, which he applies in his work today.
One of Omar's key achievements includes turning around a major news website affiliated with a prominent TV news channel in Pakistan. His innovative approach significantly boosted content and traffic, leading to a remarkable 87% increase in website traffic in 2017 compared to the previous year. This achievement also included a 61% growth in users and a 57% increase in user sessions. By introducing new original content, including engaging videos, Omar successfully increased audience engagement. Within an 18-month period, the verified Twitter account associated with this website saw its following more than double, climbing from around half a million to 1.15 million followers. Today, this website is recognized as one of Pakistan's Top 100 websites according to Alexa rankings.
In addition to his operational success, Omar has also demonstrated his commitment to nurturing the next generation of media professionals. He has organized media workshops and engaged key leaders in the media industry, providing valuable insights and training on critical topics, including ethics in journalism, combating fake news, and navigating censorship in digital spaces. His dedication to education is further exemplified by his capacity to hold training workshops for journalists, ensuring they are well-equipped to tackle the challenges of modern media.
Education and Achievements
Omar's educational journey is impressive and reflective of his expertise in the media sector. He holds a Master’s degree in South Asian Studies and another Master’s degree from the University of Chicago in the Department of South Asian Languages and Civilizations. He also earned his Bachelor's degrees in Digital Communication and Media/Multimedia, alongside Economics and Political Science, from Columbia University, where he graduated with distinction (B+).
His academic background provides him with a rich understanding of cultural contexts and communication strategies, which he combines with practical experience to offer clients informed and strategic guidance.
Omar’s thought leadership extends beyond his immediate work responsibilities. In September 2015, he had the honor of moderating a session at the Social Good Summit in Peshawar, which was organized by the United Nations Development Programme and Peshawar 2.0. The session focused on "Youth, Entrepreneurship, and Economic Growth," underscoring Omar's commitment to addressing important social issues through the lens of media and communication. He was also invited to serve as a panelist at the Social Media Summit in Karachi, discussing crucial topics related to Pakistan's media landscape, censorship, and regulatory challenges.
Notable Contributions
Omar Quraishi's contributions to the media industry are vast and varied, encompassing roles that highlight his leadership, strategic thinking, and deep understanding of digital media. As a former Digital Strategist at Positive Media Communications, he crafted innovative strategies that harness the power of social media to foster engagement and reach. His journey includes essential positions at prestigious media outlets, including The Express Tribune, The News, and Dawn Group of Newspapers, where he has served in roles ranging from Editorial Pages Editor to Staff Reporter.
In addition to his work in journalism, Omar is recognized for his influential presence as a social media strategist and consultant. His experience as a media consultant to political figures, such as Bilawal Bhutto Zardari, emphasizes his capability in navigating the intersections of media, politics, and public perception. His expertise is further complemented by his fellowship in the Chevening South Asia Journalists Programme in 2013, where he honed his skills and expanded his network with fellow journalists from across the region.
Omar's career is characterized by a commitment to excellence and a passion for media that resonates throughout his work. His ability to adapt and innovate has positioned him as a key player in the evolving landscape of media in Pakistan, showing the potential for growth and impactful storytelling.
In conclusion, Omar Quraishi stands as a testament to the power of effective communication in shaping narratives that matter. His journey through education, diverse experiences, and impactful contributions makes him a remarkable leader and consultant in the realms of media, communication, and public engagement.
