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Omprakash Karuppanan
Account Based Marketing - Expertise to help IT services & Software companies in the US for Account based Marketing,selling, programmatic advertising & lead generation
Omprakash Karuppanan is a seasoned professional with a background in Account Based Marketing, Programmatic Advertising, and lead generation for B2B companies in the US.
He specializes in developing Account-Based Marketing strategies, drip sequences, Demand Generation & Orchestration, ABM Pilot sprints, Omnichannel sales enablement, and orchestrating smart ABM campaigns from Intent & technographic data.
His expertise lies in Go-to-Market Strategy (GTM), Demand Orchestration, Campaign Planning, Project Management, Website Conversion Rate Optimization, Account Based Experience (ABX), Targeted Account-Based paid advertising execution, and Account-Based Marketing Strategy.
With over a decade of experience working with fortune 500 companies like G.E, Time Warner Cable, and Cap Gemini, he founded Fuego Systems, a B2B Marketing Agency focusing on high-Converting Sniper Campaigns and creating effective sales pipelines for generating qualified leads.
Omprakash has a successful track record of achieving significant results for clients, such as increasing content engagement, boosting Marketing Qualified Leads, and generating qualified sales pipelines through Intent data and ABM Advertising.
Recognized for his expertise, he was awarded 'Digital Marketing person of the year', and his company received the 'Digital Marketing Company of the year Award.'
Omprakash Karuppanan holds a Master's degree in Computer Science from Central Michigan University and a Bachelor of Engineering in Computer Science from the University of Madras.
Currently, he serves as the Founder & CEO of Fuego Systems, having held previous roles as Account Based Marketing Specialist, B2B Lead Generation Specialist, Chief Executive-Marketing, and in various technical positions with notable organizations.
Highlights
Why Most ABM Programs Fail: It's Not What You Think.
Most ABM failures aren't due to misalignment. ABM programs fail because teams treat them like checklists and not dynamic strategies.
Here's how to break free.
👉Demand Creation (Managed by Demand Generation Manager)
The Demand Generation Manager ignites interest in your ideal customer accounts. ✔️Channels: ➥Podcasts, events, community engagement, and content hubs like original research or webinars. ✔️Why it matters: ➥A strong foundation is crucial. ➥Engaging content ignites curiosity and positions your brand as a thought leader.
👉 Demand Capture (Handled by SDRs)
Identify qualified leads within target accounts and capture their interest from the generated demand. ✔️Channels: ➥Retargeting ads, ABM playbooks with personalized messaging, email marketing campaigns tailored to specific roles, and leveraging intent data & SEO (e.g., targeted keywords) to attract relevant searches. ✔️Why it matters: ➥Precise targeting is critical. ➥By understanding needs and pain points, SDRs can personalize outreach and convert prospects into qualified leads.
👉Demand Conversion (Made by Sales)
Sales take the lead, converting captured leads into paying customers. ✔️Channels: ➥Sales cadences with personalized sequences. ➥Targeted outreach based on fit and intent ➥Shared playbooks with consistent messaging across marketing and sales. ✔️Why it matters: ➥Alignment is crucial among the team. ➥Seamless handoff and consistent messaging build trust and accelerate deals toward closure.
The Orchestrator: CMO
👉The CMO leads the charge, overseeing the entire ABM strategy and ensuring all stages work perfectly. 👉 It's a team effort, with marketing, SDRs, and sales collaborating closely to achieve maximum impact.
Most people are bored with your "free" demo. Here are 15 ideas to build trust before the demo 👇
1.Industry Reports with Proprietary Data 2.Exclusive Community Memberships 3.Behind-the-scenes updates 4.Checklist and templates 5.Expert Roundtables 6.Subscription Boxes 7.ROI Calculators 8.Mini-Courses 9.Swipe files 10.Podcast
These tactics focus on delivering value and establishing credibility before pushing a product demo, creating a trust-based relationship with potential clients.
