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Oona Viteli
Strategic Partnerships Lead at GetYourGuide | Ex-Google | Ex-Zalando
Professional Background
Oona Viteli is a dynamic leader in the world of strategic marketing partnerships, currently heading the Global Strategic Partnerships team at GetYourGuide. Known for her creative and data-driven approach, Oona has cultivated an impressive career that spans over six years, during which she has amassed a wealth of experience in diverse industries such as e-commerce and marketplaces, technology, and both digital and traditional advertising.
Before her rise at GetYourGuide, Oona honed her skills in some of the most renowned companies in the world, including Google and Zalando. At Google, she notably excelled in her roles as Market Lead and Online Strategist, where she implemented innovative marketing strategies that not only met but exceeded the targets set before her. This experience paved the way for her remarkable ability to create synergies between various business partners, facilitating effective marketing campaigns that resonate with their target audiences.
Oona's journey to her current role as Strategic Marketing Partnerships Lead encompasses significant achievements, including her ability to incentivize action within teams and drive company growth through data insights and innovative strategies. Her comprehensive background illustrates her deep understanding of marketplace dynamics and her capability to leverage digital marketing strategies for impactful results.
Education and Achievements
Oona's educational background is impressive and foundational to her career. She holds a Master of Science (M.Sc.) in Strategic Entrepreneurship from the Jönköping International Business School. This advanced degree has equipped her with the necessary skills to analyze, formulate, and implement effective business strategies in competitive environments. Furthermore, she has a Bachelor of Science (B.Sc.) that covers Marketing, Commercial Law, and International Studies from the University of Vaasa, providing her with a well-rounded understanding of business operations and marketing principles.
Additionally, Oona enhanced her international perspective through an Erasmus Exchange program at ISC Paris, where she studied Business Administration with a focus on Luxury Management. This experience not only broadened her educational exposure but also nurtured her appreciation for diverse cultural and business practices, an asset in her current role where global partnerships are crucial. Oona's formative years were spent at Kaurialan Lukio, setting a strong foundation for her academic pursuits.
Notable Professional Experience
In her current position at GetYourGuide, Oona has excelled in driving strategic marketing initiatives, leading passionate teams focused on data-driven tests, and fostering a culture that embraces both innovation and learning. Her adept management style encourages team members to think big while being unafraid of the learning curve that accompanies new strategies—ensuring a balance between ambition and practicality.
Prior to this role, Oona was the Strategic Partnerships Lead, where she was responsible for overseeing the commercial aspects of various partnerships. In her capacity as the Interim Commercial Platform & Community Partnerships Lead at GetYourGuide, she assumed additional responsibilities, successfully navigating the complexities of coordinating partnerships that enhance platform offerings.
Her career trajectory is complemented by an array of positions that saw her grow and develop her expertise further. Oona has also stepped into roles such as Senior Partner Manager, focusing on cultivating beneficial relationships with key partners. Her earlier experiences laid a robust groundwork for her growth in the digital marketing realm; her various roles at Google included Market Lead for Google Marketing Solutions, where she significantly contributed to the optimization of marketing initiatives in the Nordics.
Oona began her professional journey with roles such as CRM & Mobile Marketing at Zalando SE and as a Marketing Intern at MyTime, where she developed her necessary marketing skill set. Each position provided her with the tools to make strategic decisions in high-stakes environments. Oona’s early involvement with organizations including Tata Consultancy Services and as a Marketing Assistant at Korupop has further amplified her capabilities, making her a well-rounded professional ready to lead and innovate.
Community Engagement
Outside of her professional pursuits, Oona’s commitment to community engagement and knowledge-sharing is noteworthy. Her experience in organizing events and public speaking reflects her dedication to fostering connections and imparting knowledge to different audiences. Oona is a firm believer in the exchange of ideas as a means of mutual growth, and she actively seeks opportunities to share her expertise with others in the industry.
Final Thoughts
Oona Viteli is an inspiring figure in the marketing and partnerships arena, embodying a blend of strategic insight and creative agility. Her commitment to innovation and data-driven decision-making positions her as a valuable leader, shaping the future of strategic marketing partnerships at GetYourGuide. With her breadth of experience and unwavering enthusiasm for her work, Oona is undoubtedly poised to make a lasting impact in her field.
