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Or Lifshitz

CEO & Founder at Sidelines Group

Or Lifshitz is a seasoned professional with a strong background in business and technology.

Having studied Executive Master of Public Administration at New York University and earned a Bachelor's degree in Economics from the University of Haifa, Lifshitz possesses a solid educational foundation.

Lifshitz has held various key positions in renowned organizations. Previously, he served as the CEO & Co-Founder of Sidelines Group, showcasing his entrepreneurial spirit and leadership skills.

His experience also includes working at Google as an Industry Manager, where he gained valuable insights into the tech industry and digital market trends.

At SupersonicAds, Lifshitz held multiple roles, including Director of Mobile User Acquisition and Head of USA Video Operations. These roles enabled him to deepen his expertise in mobile advertising and operational management.

With a diverse skill set and a wealth of experience in business, technology, and leadership, Lifshitz continues to make a significant impact in the professional world.

Highlights

Mar 4 · linkedin

Heading to NYC for iGaming NEXT - if you are around and want to chat, let me know!

Jun 28 · linkedin

Exciting time!! 🎉

When it comes to the US, there is not just one market, but rather 50 unique markets with thousands of communities and millions of people. That’s what makes a local-to-national network like Advance Local so special and important to the communities they serve.

It is in that spirit that I am very excited to share that Sidelines Group has entered into a multiyear strategic partnership with Advance Local. The partnership blends Sidelines Group’s user experience-focused approach with Advance Local’s national reach of 52 million monthly readers to provide sports betting and iGaming fans with high-quality content, in-depth decision making metrics and fun, interactive features unavailable elsewhere.

At such an exciting time in the industry, this partnership is a big win for driving monetization and growth for Advance Local, Sidelines Group, and our operator partners.

A big thank you to Richard Diamond and Howard Kamen and at Advance Local and of course, a job well done by our Business Growth Manager Itai Nir and Head of SEO Meir Markov.

#business #growth #seo #partnership #sports #sportsbetting

Or Lifshitz
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Location

Tel Aviv District, Israel