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Oren Rosenfeld

CFO with 15 years of experience in the High-Tech and Real-Estate industries

Oren Rosenfeld serves as the Chief Financial Officer (CFO) at Fuse, bringing over 13 years of experience in the high-tech and real estate sectors. He has been actively involved in several startups, particularly in the Web 3.0 space, where he focuses on financial strategy and reporting. Rosenfeld holds a degree from Tel Aviv University and is based in Israel.12

Highlights

May 19 · linkedin

Today, I had the pleasure of attending the exclusive Finance Meetup tailored for CFOs and finance professionals in GUTS - Harel Innovation hub. The event kicked off with an insightful keynote by Asaf Vainer from EY, focusing on digital transformation and its implications for the finance sector. Here are some key points that every CFO should consider when implementing new technology: Ensure Positive ROI: Before committing to new technology, thoroughly analyze the return on investment. It’s crucial to ensure that the benefits outweigh the costs. Detailed Planning: Take your time to plan the implementation meticulously. Ensure that the timeline aligns with the finance department's gantt chart and the broader company plans. Cybersecurity: Cybersecurity is paramount. Protecting sensitive financial data and maintaining robust security protocols should be a top priority. Data Integrity: Accuracy and completeness of data are essential. Ensure that the information you receive from the new technology is full and accurate to make informed decisions. Suitability and Scalability: Evaluate whether the tool is appropriate for your company’s current stage and growth plans. It’s vital to choose technology that can scale with your business. Right Integrator and Seamless Integration: Select the right integrator and ensure that the new solution integrates smoothly with your existing systems (ERP, Salesforce, etc.). A seamless integration is critical to avoid disruptions and achieve the expected ROI. Accurate Historical Data Upload: When migrating historical data, ensure it is complete and accurate. Inaccurate historical data can compromise the integrity of current data and decision-making processes. By considering these factors, CFOs can effectively harness new technologies to drive their organizations forward. The discussions and insights shared today have truly underscored the importance of strategic planning and careful execution in digital transformation initiatives.

Jan 20 · linkedin

🌋 Hanging On and Persisting: How I, Find Myself at the Heart of Our Nation's Volcano 🌋

From time to time (about once a year), I return to this song by Dan Almagor that Danny Litani sings so beautifully. Every time the question arises about what we are doing here, why to stay, and what we think and feel towards our volcano and its unilluminated slopes.

🤔I asked myself why this comes back to me once a year, and it seems that the answer lies in the annual volunteering with the Israeli Scouts 🏕️, in the tryouts of the Scout delegation to the USA. A whole weekend where I meet the best youth the Scouts (and therefore Israel) have to offer, a weekend delving deep into the core issues of Israel, confronting the youth and ourselves with the question of the place of Judaism in daily life and identity, in comparison to American Judaism, and what it has to do with me. 🙏 So... thanks to the Scout movement for allowing a wanderer like me to come and take part in this project. To those reading, I invite you to listen to the song sometime on the roads during the weekend 🚗, as you travel across the country (where it's still allowed to travel) and enjoy the physical and human landscape of our volcano once and for all.

"When you read in the newspapers about a volcanic eruption in Sicily, about two entire villages buried in Nicaragua, Chile, or India; when you read in the newspapers, you ask yourself why? Why do the farmers return to the slopes that have betrayed them? Why don't they flee from there, and look for a safer place, where they can, at last, live in peace once and for all?

For once in a few years

  • as explicitly written in the newspapers - the lava will erupt from the mountain again and threaten to bury the entire village. Why do they insist on returning? Why don't they abandon the village once and for all?!

Sometimes, you meet a tourist, and he asks: tell me, why - why do you insist on living right at the foot of a volcano? After all, in the world, there are still quiet corners, without smoke and noise, and solid, good land that won't tremble under your feet. Why don't you move from here, and look for a safer place, where you can finally live in peace once and for all?

For once in a few years

  • as explicitly written in the newspapers - the lava erupts from the mountain again and threatens the entire village. Why do you insist so much, why don't you abandon the village once and for all?

And then - suddenly - you understand them: the farmer on the Chimborazo, the mother on the Fujiyama, the child on Vesuvius. They too know, certainly, there are quieter corners in the world than the volcano, and more solid ground than where their ancestors' homes are buried. They too could, perhaps, move from there, and look for a safer place, where they can finally live in peace once and for all."

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Oren Rosenfeld
Oren Rosenfeld, photo 1
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Location

Israel