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Oscar Zapata
Senior Manager Corporate Strategy at Credicorp
Professional Background
Oscar Zapata is a distinguished business strategist and brand manager with extensive experience in corporate strategy and business development. Currently, he holds the prestigious position of Senior Manager of Corporate Strategy and Business Development at Credicorp, a significant financial services holding company based in Peru. His career began at Boston Consulting Group (BCG), where he served as a Project Leader and Consultant, gaining profound insights into management consulting and strategic planning. His expertise in these roles enabled him to drive impactful solutions for numerous global clients and develop actionable strategies that catalyze business growth.
Oscar's background in the fast-moving consumer goods sector is equally commendable. Prior to his tenure at Credicorp, he spent many years at Mondelēz International, a globally renowned snacking company. His roles at Mondelēz included marketing activation and category management, where he managed iconic brands such as Halls and Oreo, across multiple regions including Peru, Bolivia, Venezuela, and Colombia. Leveraging his marketing acumen and strategic insight, he significantly contributed to improving brand awareness and market share in competitive environments. His ability to marry brand development with consumer insights has uniquely positioned him as a leader in the marketing domain.
Education and Achievements
Oscar's educational journey is a testament to his commitment to excellence and his pursuit of knowledge in the business field. He studied for his Master of Business Administration (MBA) at the prestigious London Business School, where he honed his leadership and strategic decision-making skills. Prior to this, he earned his Bachelor's Degree in Business Administration from Universidad del Pacífico in Peru, which laid the foundation for his successful career.
Further enhancing his credentials, Oscar completed a Graduate Diploma in Business Management and Managerial Skills at Tecnológico de Monterrey, an institution known for its rigorous academic standards and innovative teaching methodologies. Additionally, he pursued another Graduate Diploma in Trade Marketing at Universidad Peruana de Ciencias Aplicadas, equipping him with crucial skills in marketing strategy and consumer behavior analysis. To broaden his international exposure, Oscar participated in an International Exchange Program in Business Administration at Maastricht University in the Netherlands, where he gained valuable cross-cultural insights and global business perspectives.
Achievements
Oscar's professional journey is marked by a series of notable achievements. At Credicorp, his strategic initiatives have played a crucial role in steering the company towards sustained growth and innovation within the financial services sector. His strategic leadership has been instrumental in fostering collaboration across departments, thereby enhancing operational efficiencies and customer satisfaction.
Throughout his career at Mondelēz International, Oscar's contributions were pivotal in driving product launches and marketing strategies that significantly boosted sales across various regions. His work as a Senior Brand Manager for Halls in the Western Andean and Central America Region, for instance, not only expanded the brand's presence but also showcased his dynamic approach to marketing and brand management. His early roles at Mondelēz equipped him with the skills needed to manage complex product categories and develop compelling brand narratives.
Oscar's ability to seamlessly integrate data-driven insights with creative marketing strategies has consistently positioned him as a forward-thinking leader in the FMCG industry. His diverse experiences across multiple markets and his robust educational background have not only enriched his professional expertise but have also enabled him to foster strong relationships with key stakeholders in various industries.
Questions about Oscar Zapata
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How did Oscar Zapata's experiences at Boston Consulting Group influence his career in corporate strategy at Credicorp?
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In what ways has Oscar Zapata applied his extensive education from London Business School and other institutions to succeed in his role at Credicorp?
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What strategies has Oscar Zapata utilized to achieve significant brand growth during his tenure at Mondelēz International?
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How does Oscar Zapata approach the challenges of business development in the competitive landscape of financial services?
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What lessons has Oscar Zapata learned from managing iconic brands across multiple regions that he applies to his current role?
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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