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Marianna Osipovich

Director of Programmatic and Digital Direct Buy

Marianna Osipovich is the Director of Programmatic and Digital Direct Buy at dentsu, where she has been working since 2011.1 She joined dentsu's digital expert team and has held her current position since 2016.1 Osipovich leads the Digital Direct Buy & Programmatic team, which consists of nearly 10 people and focuses on strengthening the performance and branding competencies of dentsu's digital division.1

In her role, Osipovich oversees campaign strategy and planning for conventional paid and data-driven programmatic advertising.1 Her team uses a "people first" approach when reaching out to audiences and focuses on delivering tangible business results across various channels.1

Osipovich is also a prominent figure in the programmatic advertising industry:

  1. She led the IAB Hungary Programmatic Working Group, which prepared the "First Hungarian Programmatic Guidebook".1
  2. She has participated in panel discussions about programmatic advertising, such as Reboot's "HUMANS BEHIND THE ROBOTS".1
  3. Osipovich has shared her thoughts on industry trends, including the "death" of 3rd party cookies, in publications like digitalhungary and Kreatív magazine.1

Under her leadership, the team works with market-leading global technologies, including Google, Adform, Mediamath, Adobe, and Amobee, to deliver media and data solutions to reputable customers such as Mastercard, Estée Lauder, Burger King, Philips, and Calzedonia.1

Highlights

Jan 22 · iza.co
Kristen Peczynski - Director at Amnet Programmatic Experts for ...
Apr 5 · adweek.com
Dentsu Aegis Network Acquires Digital Agency M8 - Adweek
Jan 1 · clodura.ai
Amnet Programmatic Experts for Dentsu Aegis Network top contact ...

Related Questions

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Marianna Osipovich
Marianna Osipovich, photo 1
Marianna Osipovich, photo 2
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Location

Hungary area