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Otávio Tranchesi

Industry Lead Finance @ AppsFlyer | Driving Fintech Growth

Otávio Tranchesi is the Industry Lead for Finance at AppsFlyer, overseeing operations across Europe, Latin America, Africa, and the Middle East. He has a strong background in marketing and sales, with over a decade of experience in the field. Tranchesi has been instrumental in analyzing trends and driving strategies in the mobile app market, particularly in the finance sector.

He has contributed to various reports and discussions on the growth of fintech and mobile applications, emphasizing the significant rise in finance app installations in regions like Africa, where the market has seen a 25% increase due to factors such as the Covid-19 pandemic and the growing popularity of super apps.23 Tranchesi has also highlighted the importance of customer engagement and retention strategies for financial apps, especially during peak periods like Ramadan, which saw a notable surge in app usage in the Middle East.1

Tranchesi is based in São Paulo and is recognized for his insights into the evolving landscape of mobile finance and consumer behavior in the digital age.45

Highlights

Jul 3 · linkedin

✨ Muito honrado em compartilhar o artigo que ajudei a B3 sobre o aumento do volume de transações usando smartphones ✨

Nesse mundo onde a praticidade é tudo, não é de admirar que estamos abraçando cada vez mais a capacidade de realizar quase tudo no celular. Mas como dizem, com grande poder vem grande responsabilidade.

Falamos do aumento de 251% no volume de transações bancárias usando celular de 2019 a 2023

📈 Como apontado na entrevista, o engajamento do usuário nos aplicativos é notavelmente alto, não apenas pela comodidade, mas também porque os bancos têm direcionado seus esforços para criar aplicativos cada vez melhores

https://lnkd.in/d2EBdZ8N

#SegurançaDigital #Finanças #MobileBanking #Tecnologia

Jun 18 · linkedin

I've had the privilege of being part of the mobile marketing industry for 11 years now. In Brazil, AppsFlyer MAMA stands out as the most incredible event for our sector. This year marked my fifth MAMA attendance and my third as a member of the AppsFlyer team. It's truly an honor to be a part of such a prestigious event. Thank you to everyone who joined us on this day! 🌟 #MobileMarketing #AppsFlyerMAMA #Networking

Related Questions

What are Otávio Tranchesi's key responsibilities at AppsFlyer?
How has Otávio Tranchesi contributed to the growth of the fintech industry in Africa?
What insights did Otávio Tranchesi share about the Ramadan Effect in the Middle East?
How does Otávio Tranchesi view the future of finance apps in Europe, LATAM, Africa, and the Middle East?
What strategies does Otávio Tranchesi recommend for retaining customers in the finance app industry?
Otávio Tranchesi
Otávio Tranchesi, photo 1
Otávio Tranchesi, photo 2
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Location

São Paulo, São Paulo, Brazil