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Oyie Pingol

Managing Partner & Chief Integration Officer at Wavemaker

Oyie Pingol is a seasoned marketing and media professional who has recently been appointed as the global media head for the Jollibee Group of Companies.1 Prior to this role, she worked at GroupM's Wavemaker for over four years, where she held the position of Managing Partner - Chief Growth and Investment Officer.3

In her new role at Jollibee, Pingol will be responsible for developing and implementing media planning strategies across various global markets and regions.1 She will focus on creating future-ready media frameworks, policies, and guidelines to orchestrate successful media campaigns.1

Pingol's expertise includes:

  1. Strategic media planning and implementation
  2. Digital transformation and leveraging digital media platforms
  3. Audience targeting and personalization through data analytics
  4. Exploring innovative technologies like AI for marketing purposes

Her appointment at Jollibee Group of Companies was announced in March 2024, marking a significant step in her career in the fast-food and quick-service restaurant (QSR) industry.12

Related Questions

What were Oyie Pingol's key achievements at Wavemaker?
How did Oyie Pingol contribute to Wavemaker's growth mindset?
What strategies did Oyie Pingol implement at Wavemaker?
How did Oyie Pingol's role at Wavemaker prepare her for her new position at Jollibee?
What innovative technologies is Oyie Pingol exploring at Jollibee?
Oyie Pingol
Oyie Pingol, photo 1
Oyie Pingol, photo 2
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Location

Metro Manila, National Capital Region, Philippines