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Ozal Ergen

Seasoned Executive in Media Sales, Operations & Strategy | Expert in KPI-Driven Leadership & Transformative Growth | Proven Track Record Across Global Markets | ex Zalando | ex Dentsu

Ozal Ergen is an experienced marketing and media leader with a strong background in business development, team management, client relations, and product innovation.

With over 15 years of experience in marketing, media, and advertising across Europe, the Middle East, and South East Asia, Ozal has excelled in various aspects of the industry such as sales, marketing strategy, campaign management, budgeting, and P&L management.

Currently serving as the Managing Director at Sports Media Services, a subsidiary of Signa Sports United, Ozal drives end-to-end retail media and marketing monetization efforts, owning the P&L for the business and focusing on strategic growth across online stores and retail brands.

His previous roles include Head of Retail Media Operations and Head of Retail Marketing Strategy at Zalando, where he successfully integrated departments to deliver marketing strategies and manage global marketing investments and revenue targets.

Before Zalando, Ozal held positions as Client Director, Head of Media Operations, Interim GM, and Head of Sales & Operations at iProspect, focusing on media planning, creative strategy, market insights, and data-centric marketing solutions for key clients in South East Asia and the Middle East.

Ozal Ergen is known for his expertise in search, retail media, programmatic, social, and content marketing. He possesses strong leadership and mentoring skills, ensuring high-performance team environments in dynamic settings.

Passionate about data-driven marketing strategies, Ozal leverages insights for business steering and focuses on delivering impactful ROI for campaigns. He remains up-to-date with emerging technologies and trends in the marketing industry.

Fluent in English and Turkish, with a basic understanding of German, Ozal holds a Master's in Marketing from the University of Roehampton and certifications in digital marketing and internet advertising.

Ozal Ergen
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Location

Berlin, Berlin, Germany