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Ozgun Demir

Head of Digital Marketing @ Genentech - PM360 ELITE - MM&M Top 40 -

Ozgun (Oz) Demir is the Head of Digital Marketing at Genentech, a prominent figure in the healthcare and pharmaceutical industry.1 He joined Genentech in November 2022 and is responsible for establishing a long-term vision and strategy to enhance customer and patient experience through integrated digital transformation across the marketing organization.23

Demir has an impressive career spanning over 15 years in digital marketing and strategy within the pharmaceutical industry. Prior to his current role, he held leadership positions at:

  • Novartis Oncology as Executive Director & Head of Digital Strategy
  • Bayer, leading digital strategy for multiple sclerosis, hematology, and women's health
  • Pfizer, where he led digital transformation in emerging markets13

His expertise and contributions to the field have earned him several accolades:

  • Named one of MM&M's Top 40 Healthcare Transformers in 2018
  • Recognized as a PM360 ELITE Digital Crusader in 2020
  • Recently included in MM&M's 40 Under 40 list for 202414

Demir is known for his innovative approach to digital marketing in healthcare, including pioneering efforts such as implementing the first Facebook ad with scrolling important safety information for a multiple sclerosis drug.1 He is also an advocate for the adoption of new technologies in healthcare marketing, having served as a guest lecturer at Brown University on topics like artificial intelligence and data analytics in healthcare.1

With his extensive experience and forward-thinking approach, Ozgun Demir continues to play a crucial role in shaping the digital marketing landscape in the pharmaceutical industry, particularly in his current position at Genentech.

Highlights

Jan 9 · mmm-online.com
40 Under 40: Ozgun Demir, Genentech - Medical Marketing and Media
Jan 4 · mmm-online.com
Genentech makes a flurry of marketing leadership hires - News
Dec 22 · fiercepharma.com
Roche's Genentech hires Gilead, Novartis alums for brand new ...

Related Questions

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Ozgun Demir
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Location

New York City Metropolitan Area