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P.A. Lava
Sr. Manager, Web Development at NFL
P.A. Lava is an experienced software engineering leader with a decade of expertise in managing in-house and distributed teams as well as software vendors. Throughout his career, he has led both early growth teams with vague product definitions and mature teams with well-established structures and processes. His specialization lies in full-stack Javascript, making hiring and developing web and mobile applications easier.
As a leader, P.A. Lava focuses on fostering human relationships within his teams and adopts a 'servant leader' approach. He believes in architecting teams to excel across the technology stack, conducting personalized 1:1 sessions, and creating avenues for leadership, growth, and feedback for team members.
Education-wise, P.A. Lava studied at UCLA. Over the years, he has held key positions in reputable organizations, including Senior Manager of Web Development at the National Football League (NFL), Director of Web at Ozobot, Director of Technology at OpenHouse, Inc., Senior Front-End Developer at OpenHouse, Inc., Co-Founder and CTO at Perfect Beauty, and Web Project Manager at Internet Brands.
Highlights
🚀 Excited to Announce the Launch of the New NFL.com Homepage! 🏈
After months of hard work, collaboration, and dedication, I’m thrilled to share that our new NFL.com homepage is officially live!
From an engineering perspective, this launch is more than just a visual upgrade; it represents a significant leap forward. We kicked off several initiatives, including building a new design system on top of Storybook from scratch, migrating .NET templates to Next.js, and revamping our development processes with async standups, weekly technology syncs, and AI-powered testing.
A heartfelt thank you to all the incredible teams and individuals who made this possible. To the developers at Deltatre (Alonzo Bonilla, Fabrizia Chiarelli, Francisco Jarma, Arianne L., Luis García) and Apply Digital (Kenneth Chow, Ben St John, Touré Holder, Gabriel Trompiz, Helmut Pastor, Juan), Jamie Vanderwall, Lauren Manning, and the Code and Theory design team, Jordan Haley, Ruby-Anne V., Clare Murphy leading the incredible product vision/execution, Evgeny Udalov, Ian McKinney and the Applause team for QA/Accessibility, and Melissa Mitchelle Muñoz Tovar, our dedicated scrum master—your innovation, commitment to excellence, and teamwork have been extraordinary. I’m truly proud to work alongside such a talented and dedicated group of professionals.
Phase 1 complete! Now, onto Phases 2-5! Let’s keep pushing the boundaries of what’s possible and continue delivering amazing experiences to our fans!
#Teamwork #NFL #WebDevelopment #Leadership #Innovation
AI has hit stage 2 of the tech adoption curve—early adopters are now building and integrating the work of innovators. Here's what we did in less than a day and won the best usage of Fireworks AI at the Twelve Labs: Multimodal AI Media & Entertainment Hackathon in Playa Del Rey.
We spoke with a Twelve Labs client about the tedious journey of transforming press conferences into engaging content. They shared how many hands a livestream passes through and the need to streamline the process. Plus, they revealed they have a MASSIVE asset library waiting to be used.
Andres Aguilar, MSc., Melissa Lava, and I built a press conference video to article composer tool.
Our project leveraged Twelve Labs' multimodal AI, which understands videos, to search, classify, summarize, and generate highlight clips of content. We paired that unique technology with Fireworks AI's speed to generate content from a transcript using Llama3 7b-chat and summaries to generate image assets using Stable Diffusion XL.
Big thanks to James Le, Twelve Labs, Todd Terrazas, and FBRC.ai for putting together an amazing hackathon. Also, thank you to the wonderful judges from the NFL, Eric Peters and Brad Boim, for their insight and attentiveness during the almost two-plus hours of presentations. It was great connecting with other industry professionals at the hackathon—Dylan Ler, Tanmay Rode, Prateek Chhikara, and Omkar Masur. You guys rocked it with your first and second-place projects; I look forward to keeping building great things with you.
Stay tuned for the open-source code on GitHub after we clean up our API keys
