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Paige McPheely

Building the first-ever software to maximize the support of assistants

Professional Background

Paige McPheely is a seasoned entrepreneur and visionary leader who has dedicated her career to enhancing the collaboration between executives and their executive assistants (EAs). With a passion for optimizing workflows, Paige co-founded Base in 2018, a transformational software solution designed to bridge the gap between EAs and the executives they support. The impetus for this venture stemmed from her extensive background working alongside top executives, where she identified a glaring need for tools tailored to streamline and elevate the unique relationship that exists between EAs and executives.

Paige's career began in the realm of sales, where she honed her skills at iconic organizations such as General Mills and Iconoculture Inc. These early professional experiences equipped her with a solid foundation in relationship management and strategic thinking. Her natural aptitude for business development led her to the role of New Business Manager at Kirshenbaum Bond Senecal + Partners, where she played a pivotal role in cultivating new client relationships. Following this, she served as a Business Strategist at Levelwing, further expanding her expertise in media and marketing strategies while understanding the dynamics of executive collaboration.

Prior to her entrepreneurial endeavors, Paige co-founded 33Vincent, an executive assistant service that specializes in matching busy executives with top-tier EAs. Her experience at 33Vincent solidified her understanding of the intricacies involved in the executive-EA partnership. Through this enterprise, she recognized the lack of existing technological solutions that could enhance productivity and effectiveness, fueling her motivation to develop Base.

Education and Achievements

Paige's academic journey laid the groundwork for her impressive career. She earned her Bachelor of Arts in Advertising from the prestigious University of Minnesota, where she developed a keen insight into communication and marketing strategies. She furthered her education at the University of Florida, immersing herself in studies that enriched her understanding of the business landscape.

Her educational background, combined with her hands-on experience in sales and management, has equipped her with a multi-faceted skill set that she leverages in her current role as CEO of Base. Through her leadership, the company has become synonymous with innovative solutions for EAs, fostering an environment where both EAs and executives thrive.

Achievements

Some of Paige's notable achievements include:

  • Co-Founder of 33Vincent: Spearheaded the establishment of a successful executive assistant service that effectively addressed the needs of executives in finding competent EAs, contributing significantly to enhanced organizational efficiency.
  • Founder of Base: Developed a pioneering software solution that provides EAs and executives with the tools, resources, and best practices necessary to maximize their collaborative potential.
  • Sales and Business Development Expertise: Accumulated years of experience in top-tier sales roles and business strategy positions, ensuring a comprehensive understanding of market dynamics and client relationships.
  • Thought Leader in EA Industry: Continuously contributes to the discussion around best practices in the executive-EA relationship, positioning herself as a credible voice in the industry.

Paige McPheely’s relentless drive to innovate and her deep understanding of the challenges faced by EAs and executives highlight her commitment to transforming workplace dynamics. Her vision for Base is not just a personal ambition; it represents a broader mission to enhance productivity and collaboration across organizations, making her a true leader in her field.

Highlights

Sep 13 · PR Newswire
Base HQ Shapes Future of Work, Creates Modern Solutions for Executive Assistants - PR Newswire
Sep 13 · Yahoo Finance
Base HQ Shapes Future of Work, Creates Modern Solutions for Executive Assistants - Yahoo Finance
Base HQ Shapes Future of Work, Creates Modern Solutions for Executive Assistants - Yahoo Finance

Related Questions

How did Paige McPheely identify the need for specialized tools to support executive assistants?
In what ways has Paige's background in sales influenced her approach to founding Base?
What inspired Paige McPheely to transition from a successful career in business strategy to becoming an entrepreneur?
How does Base aim to transform the executive and EA partnership through technology?
What are some specific features of Base that help improve the executive-EA workflow?
Paige McPheely
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Location

Greenville, South Carolina