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Pallavi Singh

Head - Customer Experience & Revenue

Pallavi Singh is a senior business executive with extensive experience in marketing, brand management, and digital transformation in the automotive industry. She currently serves as the Head of Digital & Customer Services at VIDA World, an EV platform and technology ecosystem.12

Career Highlights

Pallavi has held several prominent positions in the automotive industry:

  • Head of Digital & Customer Services at VIDA World (April 2022 - Present)
  • Marketing Director at BMW India (July 2019 - April 2021)
  • Head of Marketing at Morris Garages (2017 - 2019)
  • Director Marketing at Harley-Davidson Motor Company (October 2013 - July 2017)
  • Marketing Manager and Assistant Manager at Harley-Davidson (December 2009 - September 2013)
  • Assistant Manager - Marketing at India Yamaha Motor Pvt. Ltd (2007 - 2009)12

Expertise and Skills

Pallavi specializes in:

  • Brand Management
  • Digital Transformation
  • Customer Experience Strategy
  • Marketing Technology (MarTech)
  • Business Strategy
  • Communication

She is known for building bridges between art and science to create innovative, digital-first marketing initiatives, particularly in the premium market segment.12

Education

Pallavi's educational background includes:

  • Digital Luminary Program from Indian School of Business
  • Executive Education in Digital Marketing from Columbia Business School
  • MBA in Marketing from Birla Institute of Management & Technology
  • B.Com (Honours) from Sri Guru Gobind Singh College2

Personal Approach

Pallavi is described as a highly effective and pioneering executive who focuses on serving customers through innovation. She is passionate about technology that enhances customer interactions and is driven by social innovation and community building.2

Highlights

Aug 8 · BW Businessworld
Zeenah Valcassim Quits Bacardi - BW Businessworld
Zeenah Valcassim Quits Bacardi - BW Businessworld
Aug 17 · PR Newswire
10th White Page Leadership Conclave 2022 featuring Asia's Power Leaders, Admired & Promising Brands, Asia's Inspirational Leaders, An initiative by White Page International - PR Newswire
Apr 3 · youtube.com
Mechanics of building a winning brand narrative | Pallavi Singh Bali
Mechanics of building a winning brand narrative | Pallavi Singh Bali

Related Questions

What are some of Pallavi Singh's most notable achievements at VIDA World?
How has Pallavi Singh's experience at BMW India influenced her current role at VIDA World?
What specific strategies has Pallavi Singh implemented for digital transformation at VIDA World?
Can you provide examples of Pallavi Singh's work in brand management and customer experience?
What impact has Pallavi Singh made in the automotive industry through her marketing initiatives?
Pallavi Singh
Pallavi Singh, photo 1
Pallavi Singh, photo 2
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Location

Gurgaon, Haryana, India