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Palmer Houchins

Vice President, Brand Marketing and Communications at G2

Palmer Houchins is the Vice President of Marketing at G2, the largest and most trusted software marketplace.18 He has extensive experience in marketing leadership roles, particularly in the B2B software industry. Prior to joining G2, Houchins served as a senior marketing leader at Mailchimp (acquired by Intuit) for nearly 8 years, where he held various roles including Director of Integrated Marketing.1 He was also the VP of Marketing at CallRail, leading demand generation, brand, communications, content, and customer marketing teams.14

At G2, Houchins is responsible for overseeing the company's marketing efforts, including brand marketing and communications.1 He plays a key role in shaping G2's go-to-market strategy and leveraging customer insights to improve the company's offerings.6 Houchins is known for his expertise in B2B marketing, particularly in areas such as brand development, demand generation, and the use of customer feedback to drive business growth.89

Houchins is active on LinkedIn, where he frequently shares insights about marketing trends, G2's initiatives, and industry events.2357 His experience spans over 20 years in marketing leadership and creative project management roles, making him a respected voice in the B2B marketing community.3

Highlights

Aug 14 · linkedin

👇 Here's what one week in Chicago with hundreds of my colleagues taught me about B2B Sales...

Just kidding. I wouldn't do that to you. (No offense, Eric Gilpin. I loved our joint sales and marketing session.)

🏃‍♂️ But I'm refreshed, rejuvenated and ready to tackle an extremely busy back half of our fiscal year after G2's Midyear Meetup.

A few highlights for me:

▶ Hopping off Zoom and into a room. Wonderful to connect with so many of my co-workers who I only get the pleasure of seeing once or twice a year.

▶ Welcoming Sydney Sloan, Tim Sanders (and team), Holly Hunt (and team), and, for the second time, Emily Cahill (and team) into the wonderful world of G2 Marketing.

▶ Chicago summer weather. Let's be honest Chicagoans: don't act like 80 degrees and low humidity is hot. It's heaven. That's a downright crisp temperature between April and October down this way.

🙌 Special thanks to Sunnie Niklaus, Kirstin (KP) Powdrill, and the rest of the team who make all our internal in-person events run like clockwork.

Aug 7 · linkedin

👋 Extremely pleased to be welcoming Tim Sanders, our new VP of Research Insighs, to our marketing team here at G2.

📡 From the early days with Mark Cuban at Broadcast.com to Yahoo, from Upwork to Harvard, Tim has walked some hallowed halls. I can't wait to see what he does here.

📚 In the meantime, my full bookshelf (and nightstand) is getting fuller as I try to catch up on the five books he's already published.

Welcome, Tim! ⛰

Read more about Tim here: https://lnkd.in/evnWnDUs

Related Questions

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What are some key insights Palmer Houchins shares about customer insights?
Palmer Houchins
Palmer Houchins, photo 1
Palmer Houchins, photo 2
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Location

Atlanta, Georgia, United States