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Palmer Houchins

Vice President, Brand Marketing and Communications at G2

Palmer Houchins is the Vice President of Marketing at G2, the largest and most trusted software marketplace.18 He has extensive experience in marketing leadership roles, particularly in the B2B software industry. Prior to joining G2, Houchins served as a senior marketing leader at Mailchimp (acquired by Intuit) for nearly 8 years, where he held various roles including Director of Integrated Marketing.1 He was also the VP of Marketing at CallRail, leading demand generation, brand, communications, content, and customer marketing teams.14

At G2, Houchins is responsible for overseeing the company's marketing efforts, including brand marketing and communications.1 He plays a key role in shaping G2's go-to-market strategy and leveraging customer insights to improve the company's offerings.6 Houchins is known for his expertise in B2B marketing, particularly in areas such as brand development, demand generation, and the use of customer feedback to drive business growth.89

Houchins is active on LinkedIn, where he frequently shares insights about marketing trends, G2's initiatives, and industry events.2357 His experience spans over 20 years in marketing leadership and creative project management roles, making him a respected voice in the B2B marketing community.3

Highlights

Mar 21 · youtube.com
Palmer Houchins (VP, Head of Marketing @G2) - YouTube
Palmer Houchins (VP, Head of Marketing @G2) - YouTube
Jan 1 · company.g2.com
Palmer Houchins - G2 Newsroom
Palmer Houchins - G2 Newsroom
Jan 1 · learn.g2.com
Palmer Houchins - G2 Learning Hub
Palmer Houchins - G2 Learning Hub
Oct 2 · The Drum
Why UK SMEs adopting a challenger brand mind-set will thrive after Brexit - The Drum
Aug 14 · The Drum
Time to celebrate the backbone of our economy: small businesses - The Drum
Why Brand is your Organizational Glue - Demand Gen Visionaries

Related Questions

What are Palmer Houchins' main responsibilities at G2?
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What are some key insights Palmer Houchins shares about customer insights?
Palmer Houchins
Palmer Houchins, photo 1
Palmer Houchins, photo 2
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Location

Atlanta, Georgia, United States