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Paloma González
Innovation & Entrepreneurship ABANCA INNOVA & Co-founder y Cosmonauta de VOSTOK 6
Professional Background
Paloma González is a distinguished professional in the areas of entrepreneurship and innovation, currently serving as the head of the Entrepreneurship and Intrapreneurship division at ABANCA INNOVA. In this pivotal role, she manages a suite of internal programs designed to support startup ecosystems and forge partnerships with corporations such as Lanzadera. Her expertise also encompasses conducting concept tests with emerging startups, positioning her as a vital contributor to fostering innovation within the financial sector.
Paloma’s professional journey has been a captivating blend of advertising and tech entrepreneurship. She began her career in esteemed advertising agencies, including Young & Rubicam, where she honed her branding and marketing skills. Her experience managing brands such as Estrella Galicia reflects her strong capabilities in corporate communications and strategic marketing. Throughout her career, she has co-founded innovative ventures, including a geolocalisation game app in 2012 and operated her own fashion e-commerce business, establishing herself as a multifaceted entrepreneur.
In addition to her current role at ABANCA, Paloma’s career is characterized by an impressive portfolio of previous positions. She has developed and executed acceleration programs for major corporations like Telefónica and created intrapreneurship initiatives aimed at addressing digital challenges for businesses such as Ferrovial. Her adept organization of events and creative strategies has made a significant impact in numerous sectors.
Education and Achievements
Paloma González's academic foundation is built upon extensive studies in communication and advertising. She earned multiple master's degrees from the University of Vigo, including a Master's in Secondary Education Teacher Training, a Master's in Communication Research, and a Bachelor's degree in Advertising and Public Relations. This strong educational background equips her with the knowledge necessary to excel in the competitive fields of marketing, branding, and entrepreneurship.
Throughout her career, Paloma has demonstrated a profound commitment to fostering innovation and creativity within diverse organizational contexts. Her strategic thinking and proactive approach have led to successes in various roles, further solidifying her reputation as a foremost expert in her fields of interest.
Notable Achievements
Paloma has made a substantial impact in the realm of entrepreneurial support and innovation:
- Leadership at ABANCA: As the head of Entrepreneurship and Intrapreneurship, she has effectively leveraged her skills to enhance the startup ecosystem, driving beneficial partnerships and fostering new ideas.
- Co-Founder of VOSTOK 6 Podcast: In her role as Co-Founder and Astronaut at the VOSTOK 6 Podcast, Paloma shares her knowledge and insights into the dynamic worlds of technology, innovation, and entrepreneurship, reaching a wide audience eager to learn about these vital topics.
- Startup Advocate with Startup Galicia: By working for good at Startup Galicia, she promotes a collaborative environment for startups in the region, encouraging entrepreneurs to innovate responsibly and sustainably.
In summary, Paloma González embodies the essence of modern entrepreneurship by blending her extensive marketing background with a keen eye for innovation. Her journey reflects an inspiring blend of creativity and strategic thinking, making her a remarkable figure in the entrepreneurship landscape.
tags:[
Entrepreneurship
Intrapreneurship
Innovation
Advertising
Corporate Communications
Marketing Strategy
Tech Entrepreneurship
Brand Management
Event Management
Creative Strategy
Startup Ecosystems
Sustainable Innovation
Ecommerce
Geolocation Apps
Podcasting
University Education
Collaboration
Partnership Development
Accredited Education
Leadership
Corporate Strategy
Media and Communication
Highlights
Ayer me hicieron lo que yo considero un cumplido profesional.
Preparando un trabajo para un curso que estoy haciendo, me han dicho que, diseñando producto, pienso mucho en el negocio. No me lo decían como algo positivo, pero a mí me pareció ✨lo más✨.
🙌 https://t.co/EpdDa8HZ1z
