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Paloma Mulas

Tourism Marketing Specialist and BI Analyst at AndaluciaLab

Paloma Mulas is a professional with a strong background in tourism marketing and consultancy for SMEs, offering expertise in various strategic aspects such as web analytics, optimization, UX/UI, digital content management, CRM, emailing, SEM, and social media.

With expert-level knowledge in analytics tools and a keen eye for monitoring and optimizing brand online reputation, she maintains a user-centric mindset focused on continuous improvement, trend identification, and insights utilization for investment and performance optimization.

Her skill set extends to strong project management abilities, attention to detail, effective cross-functional team communication, and staying abreast of the latest trends in web technology. Paloma excels at offering expert opinions, managing marketing budgets, and evaluating performance, supported by a deep understanding of WordPress capabilities, web design, HTML5, CSS3, JavaScript, Excel, and data visualization.

Paloma Mulas is an advocate of lifelong learning and continuous improvement in digital skills, with a diverse educational background that includes studies in Political Science, Big Data and Business Analytics, Web Analytics, Economics, and Tourism and Travel Marketing Services.

Throughout her career, she has been associated with prominent organizations such as AndaluciaLab, El Arte de Medir, Greenlife Estates SL, and Banco Popular, where she held roles ranging from Digital Marketing Manager to Analyst and provided consultancy and training services to SMEs in various sectors.

Paloma Mulas
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Location

Jerez de la Frontera, Andalusia, Spain