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Paloma Ferrer Ruiz-Vernacci

Head of Marketing , Polestar

Paloma Ferrer Ruiz-Vernacci is an experienced marketing professional currently serving as the Head of Marketing at Polestar, an electric vehicle manufacturer.1 Her career spans various industries, including beauty, technology, and sustainability.

Professional Experience

Current Role: Paloma has been the Head of Marketing at Polestar since February 2022, based in the Greater Madrid Metropolitan Area.1

Previous Positions: Before joining Polestar, Paloma held several notable positions:

  • Head of Digital, Data & CRM at L'Oréal (2020-2022)
  • Online Brand Manager for Luxury Brands at L'Oréal (2017-2019)
  • VP of Marketing and Growth and Retention Manager at PERCENTILcom (2013-2017)
  • Digital Marketing Manager at Elowcost (2012-2013)
  • Digital Marketing Executive at Grupo MASMOVIL (2011)

Education

Paloma holds the following degrees:

  • Master's degree in Business Strategy from Universidad Francisco de Vitoria (2009-2010)
  • Bachelor's degree in Business Administration with an English degree from Universidad Francisco de Vitoria (2005-2010)1

Skills and Expertise

Paloma's expertise includes:

  • Digital Marketing
  • eCommerce
  • CRM and data analysis
  • Omnichannel strategies
  • B2B2C marketing
  • Performance marketing
  • Design

Her experience spans various sectors, including beauty, technology, and sustainability.1

Recent Initiatives

In her current role at Polestar, Paloma has been involved in enhancing the user experience for Polestar 2 drivers. For example, she announced the integration of Waze as an in-car app for Polestar 2 vehicles in April 2023.2

Paloma Ferrer Ruiz-Vernacci's LinkedIn profile showcases a professional with a strong background in digital marketing and a focus on innovative, customer-centric strategies in the automotive and technology sectors.

Highlights

Aug 23 · linkedin

Nuevo hito en Polestar. 150.000 unidades del Polestar 2, fabricadas en 3 años. Coincide con las primeras entregas de la nueva versión del Polestar 2, de hasta 654KM WLTP.

Thomas Ingenlath, CEO de Polestar : “La nueva versión del Polestar 2 es la mejor que hemos fabricado hasta ahora. Con mejoras de software, más calidad, una mayor autonomía y carga más rápida, es la base a partir de la cual queremos que nuestra empresa siga creciendo.”

Es aún más divertido de conducir 👉 https://lnkd.in/dkvjpynX

Aug 10 · linkedin

La evolución continúa. Por eso, seguimos participando en eventos tan icónicos como AutoBello o creando propios en nuestros Spaces. La última versión del Polestar 2, de hasta 654km WLTP está llegando a España para poder ofrecer pruebas de conducción. Efectivamente, has entendido bien, vendemos coches online antes de que los consumidores los prueben; ¡el amor a primera vista existe! También en verano, seguimos remando para acelerar la movilidad eléctrica en España. Pruébalo, que me cuentan que para hablar con conocimiento de causa sobre el EV tienes que probar un Polestar. https://lnkd.in/dFxYbTRb

Related Questions

What are Paloma Ferrer Ruiz-Vernacci's key achievements at Polestar?
How has Paloma Ferrer Ruiz-Vernacci's experience at L'Oréal influenced her marketing strategies at Polestar?
What specific digital marketing strategies has Paloma Ferrer Ruiz-Vernacci implemented at Polestar?
How does Paloma Ferrer Ruiz-Vernacci integrate CRM and data analysis into her marketing campaigns?
What are Paloma Ferrer Ruiz-Vernacci's future plans for Polestar's marketing initiatives?
Paloma Ferrer Ruiz-Vernacci
Paloma Ferrer Ruiz-Vernacci, photo 1
Paloma Ferrer Ruiz-Vernacci, photo 2
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Location

Greater Madrid Metropolitan Area