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Pam Kaufman
President and CEO of International Markets, Global Consumer Products
Pam Kaufman is a renowned marketing and branding expert known for her exceptional leadership skills and ability to deliver consistent growth in the entertainment industry. With her impressive portfolio, Pam serves as the President of Global Consumer Products at ViacomCBS, where she oversees the consumer products business for the company's worldwide brands, including Nickelodeon, MTV, Comedy Central, BET, and Paramount Pictures.
Pam's expertise lies in product and business development, licensing, merchandising, retail sales, consumer insights, and marketing, making her the go-to person behind some of the most iconic properties in entertainment. Notably, Pam has championed the success of SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, and Paw Patrol, among other brands, earning her prestigious industry accolades such as being named Entertainment Marketer of the Year by AdAge.
Pam graduated with a BA in Communications and a Doctor of Humane Letters, Communication and Political Science from American University. Her advocacy for gender equality and diversity and inclusion has seen her join the Board of the Rock and Roll Hall of Fame Foundation, serve on the Board of Bottomless Closet, and Pace Women's Justice Center.
Highlights
Thank you to the Bentonville Film Festival and the Geena Davis Institute
for hosting our incredible discussion:
Making an Impact: Breaking Barriers & Challenging Biases.It was a privilege to moderate this conversation that included Geena Davis Dawn E. Norvell Erica Grundish Julie Barber
During our discussion, we shared our career journeys and those “pivotal moments” where we changed paths, took risks and made sure our voices were being heard. I continue to learn so much from these conversations and I am excited to add this group to my personal “Board of Advisors”.
The Bentonville Film Festival is a year-long initiative which champions inclusion in all aspects of entertainment media. BFF’s primary objective is to influence mainstream media to immediately increase diversity in the content that is produced and distributed, because if they can see it, they can be it
Congratulations to one of the best leaders in the business, Linda Boff! I am so thrilled for Said Differently to land you for this new role! #leadership #Marketing
