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Pam Seidman
Founder at BYBBA & SEIDLINE GROUP CONSULTING
Pam Seidman is the Founder of BYBBA, a company established in April 2021, based in New York. BYBBA focuses on creating sustainable bags that combine purpose, function, and lasting style, promoting a lifestyle centered around reuse and environmental consciousness. Each purchase contributes to removing plastic from oceans and coastlines through partnerships with organizations like 4OCEAN.15
Professional Background
Pam has over 25 years of experience in the fashion industry, having held significant roles at major brands such as Valentino, Express, and Nine West. Prior to founding BYBBA, she was the EVP of Marketing & Communications at Nine West Group, where she led global branding initiatives and developed integrated marketing strategies. She also served as Vice President of Brand Marketing & Communications at Express and worked as a Director of PR & Marketing at Valentino.12
Education
Pam holds a Bachelor of Science degree in Business/Communications from Northwestern University.1
Current Initiatives
Under her leadership, BYBBA emphasizes sustainable practices and ethical manufacturing, aiming to reshape consumer habits by encouraging the use of durable products that have a positive environmental impact.34
Highlights
Partnerships have been at the heart of brand growth at BYBBA since day one! This one with Equinox is one of the most significant in that it it’s a business I’ve admired since I was a member of their very first location when they opened in 2005. From a truck parked at the Amsterdam Avenue street fair it was easy to see they were selling far more than fitness. It was a family of passionate founders creating a business around the idea of modern wellness and service, alongside a lifestyle with every touchpoint on point. They knew their customer inside and out and curated an experience that spanned from food to shopping to fitness on a level that hadn't been done before. They differentiated themselves by setting a new benchmark with a premium product while enticing desire to be part of it (and pre-social media). Without knowing it then, the entrepreneur in me was taking it all in as inspiration for today in terms of what sets a successful business apart. I’ve watched their growth, change in ownership and successful evolution that resonates today more than ever. When they tapped BYBBA to create a custom bag program it was a proud moment on a lot of levels, and inspiration to keep reaching and setting the bar high. Last week I dropped by a few of their NYC locations, talking to the teams and customers which is still where I gain the most important feedback. It’s Earth Month and we’re engaging with our partners in so many new and exciting ways as we continue to bring sustainability and design together in our own disruptive way. Grateful for the opportunity, Equinox, and look forward to growing together. #femalefounder #womeninbusiness #sustainability #changemaker
Thanks to the team at APG for hosting me for International Women’s Day! They’re leading by example in the workplace and through their impact investing strategies that take circularity and sustainability into consideration every step of the way. It was great to share my story, career path that led to BYBBA and how we’re building a world of conscious carrying. APG, Steven Hason, Sandy Miller, Jennifer Bainbridge and Alice Wang #internationalwomensday2024 #BYBBA
