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Pamela Cocola

Head of Programmatic presso Beintoo

Pamela Cocola is the Director of Business Development at Beintoo, a data-driven digital advertising and marketing company that uses geo-behavioral data collected from smartphone GPS signals to provide insights into customer behavior.123 Beintoo was founded in 2011 and has offices in Milan, Rome, and Madrid.34

Cocola's responsibilities at Beintoo include managing direct advertisers, programmatic and Real-Time Bidding (RTB) campaigns on platforms like DBM, Adform, and AppNexus, as well as managing programmatic video advertising deals.1 She also monitors traffic, analyzes performance, and optimizes campaigns based on eCPM, eCPCV, VTR, viewability, and target reach.1

Cocola's LinkedIn profile indicates that she held the position of Head of Programmatic at Beintoo from October 2020 to January 2022.1 Prior to her current role, she was the Head of Programmatic (October 2020 - January 2022) at Beintoo.1 Before joining Beintoo, Cocola worked as a Manager at PwC Italy, a Strategic Services Manager at SBDS, and in programmatic roles at OMD Italy and Publicis Media.1 Earlier in her career, she held positions at VOS, AOD Vivaki, and Zodiak Active.1 Cocola also worked as a marketing and communication assistant at G-Star and as an Account Assistant at Boz Communications.1 She graduated from Libera Università di Lingue e Comunicazione IULM with a degree in Strategia e Gestione delle aziende di Moda Marca e Design, Pubbliche relazioni, pubblicità e comunicazione applicata.1 She also holds certifications in Display & Video 360, Google Ads Fundamentals, and BrightRoll.1

Highlights

Nov 3 · beintoo.com
COCOLA PAMELA
COCOLA PAMELA
Aug 29 · beintoo.com
Team | Beintoo - Data Driven Company
Jan 1 · rocketreach.co
Beintoo Information

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Pamela Cocola
Pamela Cocola, photo 1
Pamela Cocola, photo 2
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Location

Milan, Lombardy, Italy