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Pankita Desai
Director of Shopper Marketing at Chobani
Pankita Desai is a seasoned marketing professional currently serving as the Senior Director, Omnichannel Marketing at Chobani, a leading yogurt brand. She has been with Chobani since June 2017, initially as a Project Manager, and has progressed through roles such as Manager, Senior Manager, and Director of Shopper Marketing before taking on her current position in February 2023.13
Background and Education
- Education: Pankita Desai holds a Bachelor of Science in Architecture from the New Jersey Institute of Technology, where she studied from 2007 to 2011. She also participated in a summer program in Barcelona focused on Landscape Urbanism.3
- Early Career: Before joining Chobani, she worked as a Project Manager at Visual Graphic Systems and as a Drafting Consultant at Wiener Architecture Group.13
Professional Experience and Skills
- Experience at Chobani: Pankita Desai has been instrumental in driving shopper marketing strategies across all channels. She is known for her expertise in customer data analysis and budget optimization, focusing on delivering incremental ROI through innovative retail media initiatives.24
- Skills: Her background in architecture and experience in project management have contributed to her strategic approach in shopper marketing, emphasizing cross-functional partnerships and data-driven decision-making.3
Current Role and Achievements
- Current Role: As Senior Director of Omnichannel Marketing, Pankita Desai continues to lead Chobani's efforts in leveraging retail media networks (RMNs) to enhance customer engagement and drive sales.4
- Achievements: She has been a speaker at industry events like the P2PI Retail Media Summit, discussing the evolution of retail media and its impact on shopper marketing strategies.25
Pankita Desai is active on LinkedIn with the username pankita-desai-b0693524, where she connects with over 500 professionals in the marketing and retail industry.3
Highlights
Oct 15 · marketingpropulse.com
Shopper Market - Marketing Pro Pulse
Sep 27 · iab.com
2024 IAB Connected Commerce Summit
Sep 19 · martech.org
Retail media networks evolve with new in-store measurement ...
May 13 · contactout.com
Pankita Desai Email & Phone Number | Shopper Marketing
