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Paola Bellusci
Trade Commissioner at Italian Trade Commission - Hong Kong
Paola Bellusci is the Trade Commissioner at the Italian Trade Agency (ITA) in Hong Kong. She has a notable background in promoting Italian trade and cultural relations, particularly between Italy and various Asian markets.
Professional Background
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Current Role: As the Trade Commissioner in Hong Kong, Bellusci is responsible for facilitating trade between Italy and Hong Kong, promoting Italian products and services, and assisting Italian companies in entering the Asian market. Her office also engages in various promotional activities, such as trade shows and exhibitions, to enhance bilateral economic ties.14
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Previous Positions: Before her current assignment in Hong Kong, she served as the Trade Commissioner for Italy in Los Angeles and was previously based in Korea. During her time in Korea, she worked to strengthen economic and cultural connections between Italy and South Korea, focusing on enhancing understanding and cooperation between the two nations.236
Personal Insights
Bellusci hails from Naples, Italy, and has expressed a deep passion for fostering international relationships through trade. She believes that understanding cultural nuances is key to successful business interactions. Her initiatives often emphasize the importance of Italian craftsmanship, particularly in industries like fashion and machinery, which are well-regarded in the Korean market.24
Contributions
Under her leadership, the ITA has been active in organizing events that showcase Italian goods, including fashion shows and wine tastings, which aim to elevate the profile of Italian brands in Asia. For instance, she played a significant role in promoting Italian wines through masterclasses aimed at increasing awareness of European wines among Asian consumers.45
In summary, Paola Bellusci's role as Trade Commissioner at the ITA in Hong Kong reflects her commitment to enhancing Italy's economic presence in Asia through strategic partnerships and cultural exchanges.
![[Italy] One-on-one with Paola BellusciView Details | Feature Stories](https://www.investkorea.org/upload/_res/editor_image/images/000022/20180126144108371_YG557ACA.gif)
