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Parameswaran Venkataraman

Passionate about Design led transformation of organizations; ex-IDEO, Fractal, Dr Reddy’s

Parameswaran Venkataraman, also known as Param, is a seasoned design and innovation leader with over 25 years of experience across various renowned organizations such as IDEO, Dr. Reddy's, and GE Healthcare.

Currently, Param leads the Experience Innovation Lab at Tata Digital, aiming to address unmet customer needs and enhance the overall customer experience on the Tata Neu platform.

Previously, he held the position of Chief Design Officer at Fractal Analytics, where he established a team of experts in design and behavioral science, focusing on data science and design integration.

During his tenure at Dr. Reddy's, Param set up and led Studio 5B, a design thinking and innovation center, pioneering initiatives in digital health, medication adherence, and service innovation in healthcare.

His expertise ranges from interaction design to design research and strategy, with a strong emphasis on driving strategic design capabilities and fostering innovation cultures within organizations.

Param's educational background includes a graduate degree in Visual Communication from Loyola College, as well as completion of the Senior Executive Leadership Program at Harvard Business School.

Passionate about mindfulness and the 'art of stillness,' Param publishes an annual toolkit that combines mindfulness and design thinking principles for personal reflection and goal-setting.

He has also contributed to the academic community by serving on the Executive Council at the Centre for Emerging Market Solutions at the Indian School of Business, Hyderabad.

Param's work has been recognized in the design community, with some of his projects being featured as case studies in renowned courses such as IDEO U's 'Designing for Change.'

Parameswaran Venkataraman
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Location

Bengaluru, Karnataka, India