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Parameswaran Venkataraman
Passionate about Design led transformation of organizations; ex-IDEO, Fractal, Dr Reddy’s
Parameswaran Venkataraman, also known as Param, is a seasoned design and innovation leader with over 25 years of experience across various renowned organizations such as IDEO, Dr. Reddy's, and GE Healthcare.
Currently, Param leads the Experience Innovation Lab at Tata Digital, aiming to address unmet customer needs and enhance the overall customer experience on the Tata Neu platform.
Previously, he held the position of Chief Design Officer at Fractal Analytics, where he established a team of experts in design and behavioral science, focusing on data science and design integration.
During his tenure at Dr. Reddy's, Param set up and led Studio 5B, a design thinking and innovation center, pioneering initiatives in digital health, medication adherence, and service innovation in healthcare.
His expertise ranges from interaction design to design research and strategy, with a strong emphasis on driving strategic design capabilities and fostering innovation cultures within organizations.
Param's educational background includes a graduate degree in Visual Communication from Loyola College, as well as completion of the Senior Executive Leadership Program at Harvard Business School.
Passionate about mindfulness and the 'art of stillness,' Param publishes an annual toolkit that combines mindfulness and design thinking principles for personal reflection and goal-setting.
He has also contributed to the academic community by serving on the Executive Council at the Centre for Emerging Market Solutions at the Indian School of Business, Hyderabad.
Param's work has been recognized in the design community, with some of his projects being featured as case studies in renowned courses such as IDEO U's 'Designing for Change.'
Highlights
In the last 48 hours or so, Instagram and traditional media has been feeding the country on a steady supply of the most mind-boggling wedding celebrations that one might have seen in their lifetime. I fell for it too, my Insta feed is completely taken over by the said wedding event.
If I were to take a behavioural lens to this event, and the preceding wedding in the same family few years ago, I'd hypothesise:
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There's actually nothing new in what we are seeing here. Most Indian families, and maybe it's not even limited to Indian families, are known to go completely "irrational" when it comes to celebrating a wedding in their family. The Indian wedding industry is apparently $50 billion (USD)! ChatGPT says the "average cost of an Indian wedding" is $30,000-40,000 USD according to a KPMG report titled "The Big Indian Wedding - The Great Indian Market" published in 2017 (which I couldn't find anywhere, though the whole world seems to be quoting this report).
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This is an inflection point and, perhaps, symbolic of how India's relationship with personal wealth is changing. Traditionally, most of us Indians have been raised on this idea of being careful about "showing off" our progress or wealth (fear of inviting the "evil eye" and other such beliefs fuel that) or about the fear of "log kya kahenge" (what will people say)! What we are now witnessing, via these weddings, is a new paradigm that's emerging. It is suddenly "ok", and maybe even, aspirational to celebrate flamboyantly without guilt or defensiveness.
Our weddings reveal a lot more than we realise about what we value and what we believe in, as a society and culture. They keep time, revealing our history, while also showing how we are changing with the times.
Reminder: Upcoming Workshop | Decoding Your 'Relationship With Authority' in Mumbai on Aug 20, 2023 from 5pm to 7pm
Registration Link: https://lnkd.in/gVNfbWtN
About the workshop: Decoding your ‘Relationship with Authority’ Over the course of my professional and non-professional life, I have realised the need to examine my ‘relationship with authority’ that I unconsciously ended up creating for myself, over a period of time. This pattern, that I refer to as a ‘relationship’, showed up in various manifestations in several areas of my career and life. Until I was able to break down and decode the ‘pattern’, I was oblivious to the fact that my decision making was heavily influenced and biased by these patterns that I wasn’t even aware of.
‘Authority’ for the purpose of this workshop refers to any person or any institution / organisation that we relate with as entities representing ‘power’, both official (designated) or unofficial (non-designated). The obvious examples of people in authority at work are one’s manager or ‘boss’. However, there are instances when we relate with a peer, or even a ‘junior’, as person in ‘authority’ in how they trigger the pattern for us.
In this 2-hour workshop, we will use a framework that I have developed to decode your relationship (i.e. the patterns) with respect to authority, in all its manifestations and avatars. And you will uncover some incisive insights about these patterns and how these are enabling and impacting your career and non-professional areas of life. The overall intent is to bring awareness and mindfulness to one of the most critical areas of our decision making, and to free ourselves from the ‘autopilot’ mode that we might be unconsciously operating from.
This framework, if applied to important relationships in your life, can have a meaningful shift in the way you relate with those people in your life: Your life partner, your boss / manager, your business partner, your colleagues, your children, your parents, your closest friend(s) and so on.
Fees: Rs 3,000 per person Date: Aug 20-2023 (Sunday) Time: 5pm to 7pm Venue: One Design Studio, 76, Pali Hill, Nargis Dutt Road, Bandra West, Mumbai 400050
Registration Link: https://lnkd.in/gVNfbWtN
