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Parina Midha
Business Owner at NEIKI
Professional Background
Parina Midha is a dedicated fitness professional with a remarkable blend of corporate experience and entrepreneurial spirit. With a decade of experience in sales, marketing, and new product launches, Parina has transitioned into the fitness industry, bringing a wealth of knowledge and expertise to her role as a business owner at NEIKI. Her journey has been defined by her commitment to developing brands, setting up new businesses, and driving innovation in fitness and wellness. Throughout her corporate career, she held several key positions with renowned organizations, including Viacom18 Media Private Limited and The Coca-Cola Company. As a senior manager at Viacom18, she was instrumental in driving consumer product strategies that significantly impacted the company's bottom line. At The Coca-Cola Company, she excelled as a Channel Manager and National Program Lead, demonstrating her strong capabilities in managing pivotal partnerships and leading projects that improved market share.
Education and Achievements
Parina's academic foundation is as impressive as her professional experience. She holds a degree in Commerce (B.Com Hons.) from Jesus and Mary College at Delhi University, where she developed her core business acumen. Following this, she pursued an MBA in Marketing from the prestigious London Business School, one of the world's leading business institutions. This advanced degree not only enhanced her marketing skills but also broadened her understanding of global business strategies.
In addition to her formal education, Parina has a deep commitment to fitness and wellness. She studied Certified Personal Training (CPT), Sports Medicine, and Fitness at the National Academy of Sports Medicine in Arizona. This specialized training has equipped her with the necessary skills to manage fitness for diverse populations, including athletes and individuals with special needs, emphasizing her holistic approach to health and wellness.
Achievements
Parina’s impressive tenure in both corporate and fitness environments showcases her versatility and adaptability. As the founder of NEIKI, she is on a mission to empower individuals to reach their fitness goals through innovative training programs and personalized coaching. Her focus on brand development and business setups has allowed NEIKI to emerge as a respected name in the fitness industry. Parina's core strengths in weight training and fitness management are complemented by her strategic mindset honed during her years in corporate roles. By leveraging her corporate insights, Parina has uniquely positioned NEIKI to cater to evolving consumer needs in the competitive fitness landscape.
