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Parinaz Vahabzadeh

Founder and CEO Blue Boat Data

Parinaz Vahabzadeh is the Founder and CEO of Blue Boat Data, based in New York, New York.1 She is a professional with expertise in analytics, digital marketing, and data management.1 Parinaz has a strong background in these areas, having previously worked at Nike where she reportedly drove impressive results.1

Professional Experience

Parinaz's current role at Blue Boat Data involves leadership in data-driven marketing strategies. Her experience and skills include:

  • Personalization: She has been actively seeking a Director to lead personalization across marketing channels, with a focus on email, push notifications, and on-site messaging.23
  • Strategic Thinking: Parinaz is described as a strategic thinker and effective executor, particularly in media and marketing.6
  • Digital Marketing: She possesses an up-to-date skillset in digital marketing strategies.6

Industry Involvement

Parinaz appears to be actively engaged in industry discussions and developments:

  • She has shared insights on marketing strategies, including a post about marketing ice cream.4
  • She keeps abreast of industry news, such as Google's delays in post-cookie plans.5
  • Parinaz has shown interest in retail marketing, having posted about a Director of Retail Marketing position.4

Parinaz Vahabzadeh's LinkedIn profile and posts suggest that she is a seasoned professional in the data and marketing field, with a focus on leveraging data for personalized marketing strategies across various channels.

Highlights

Aug 12 · linkedin
Jul 29 · linkedin

“As Gen Z hit their mid-20s, the style gap between that generation and their slightly older peers is rapidly widening.

For brands and retailers hoping to serve customers both over and under the age of 25, focusing too much on age can be a trap. “

We have built a breakthrough segmentation for direct to consumer businesses that will connect customer to product and revenue performance. Reach out to us at Blue Boat Data to learn more.

Related Questions

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What specific skills does Parinaz Vahabzadeh bring to the table in digital marketing?
What is Parinaz Vahabzadeh's approach to personalization in marketing?
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Parinaz Vahabzadeh
Parinaz Vahabzadeh, photo 1
Parinaz Vahabzadeh, photo 2
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Location

New York, New York, United States