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Pat Cummings

CEO at Marketing Management Analytics (MMA)

Pat Cummings is the Chief Executive Officer of Marketing Management Analytics (MMA), a position he has held since October 2010. Under his leadership, MMA has experienced significant growth, expanding its operations from primarily North America to over 30 countries and achieving an organic growth rate of nearly 500% between 2011 and 2022.13

Professional Background

  • MMA (Marketing Management Analytics):

    • Role: CEO
    • Tenure: October 2010 - Present
    • Achievements: Acquired control of MMA from Aegis/Synovate, integrated SCAnalytics in India, and completed the sale of MMA to Ipsos in June 2019.12
  • Accenture:

    • Role: Partner, Managing Director - North America
    • Tenure: October 2004 - December 2007
  • Information Resources, Inc.:

    • Role: Senior Vice President, Strategic Consulting
    • Tenure: October 2002 - October 2004

Cummings has also worked with various start-ups and consumer product companies, including MeadWestvaco and Johnson & Johnson.1

Education

Pat Cummings holds a degree from the University of Notre Dame, which has contributed to his extensive expertise in business transformation and analytics solutions.12

Specialties

His professional focus includes business growth, development, team building, and value creation through intelligent data and analytic automation.13

Highlights

Aug 22 · linkedin

My congratulations to the graduating Ipsos MMA Summer Interns of 2024! MMA hosted future leaders of industry from the University of Notre Dame, the University of Indiana (Kelly School of Business), Carnegie Mellon, Cal Berkley, the University of Tampa, UConn and UMass. The team joined our client and technology teams in supporting some of our innovation initiatives, as well as working with MMA clients in the pharma, retailing and apparel industries getting a sense for how their time in the classroom will help develop the skills to create meaningful value and leadership in the fast-paced data, analytics and software industry.

Thank you Aditi, Akshit, Andrew, Annelise, Chris, Olivia, Tanisha, Will, Yash, Zack and Zaul for the hard work and commitment to making the program a great success this year!

Jul 16 · linkedin

Below you will find an insightful post by Nikhil Goel, VP of Analytic Consulting at Ipsos MMA, on how to optimize your selection and value of an MMM vendor. Indeed, evaluating marketing mix modeling (MMM) capabilities and finding the best marketing mix modeling solution provider for your business is an important decision that could drive tens to hundreds of millions of incremental revenue and margin gains. The right partner is not just a service provider but a consultative asset and strategic ally in the growth of your marketing ROI (MROI), ability to drive measurable incremental sales and brand equity. https://lnkd.in/eyneF2ER

Related Questions

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Pat Cummings
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Experience

Chief Executive Officer at Marketing Management Analytics (MMA) (November 2010 - Present)
EVP, Division President, Modeling & Analytic Solutions at SymphonyIRI Group (January 2008 - November 2010), Partner, Managing Director, Accenture Marketing Sciences - North America at Accenture (October 2004 - December 2007)

Education

Bachelor of Science in Management Information Systems and Services from University of Notre Dame

Location

Greenwich, Connecticut, United States