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Patricia Boo

Area Director - LATAM at STR.

Patricia Boo is currently the Regional Director for Latin America (LATAM) at STR, a company specializing in hotel industry data and analytics.12 She has extensive experience in the hospitality and tourism sector, with a focus on business development and market expansion in Central and South America.

Patricia completed her degree in Tourism at the Universidad Complutense de Madrid in 2004 and holds a Strategic Leadership for the Hospitality Professional Certificate from Cornell University. She recently finished a Global Executive MBA at IE.1

In her role at STR, Patricia has been instrumental in expanding the company's presence in Latin America, making it STR's fastest-growing market with a yearly sample growth of 20% until 2019. She moved to Brazil in 2014 to improve the company's position in that area, resulting in a 60% growth in STR's sample in the region.1

Patricia is known for establishing relationships with regional governments and hotel associations, making STR the preferred benchmarking company for their members. She frequently presents at major conferences in South America and has taught hotel benchmarking at several universities.1

Her LinkedIn profile username is patricia-boo-1151aa17, and she is based in Bogotá, Colombia.2

Highlights

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Patricia Boo - STR Global
Patricia Boo - STR Global

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Patricia Boo
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Location

Bogotá, Bogotá D.C. Department, Colombia