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Patricia Clark
Innovative, customer-focused Executive Sales Leader with successful track record of increasing sales and revenue and improving services in agencies, brands, and media companies.
Patricia Clark is currently serving as the Principal Client Partner at Samba TV, a position she has held since 2022.1 She is a passionate and driven sales leader with extensive experience in emerging media and the industries she supports.3
Prior to her role at Samba TV, Patricia held several notable positions:
- Vice President Sales Agency, ATV & Platforms at Experian (2019-2021)
- Senior Vice President Affluent Syndication at Ipsos in North America (2018-2019)
- Various roles at companies such as Acxiom, Zumobi, 4INFO, WWE, Fox Interactive Media, and About.com, including Director, VP Sales & Sponsorships, and Vice President Digital Sales1
Patricia studied Communication and Media Studies at the University of Notre Dame, although the specific dates and degree information are not provided.1
In her current role, Patricia is involved in industry events such as the IAB NewFronts, where Samba TV has presented.2 She is known for her in-depth knowledge of emerging media and is described as a consummate sales professional who is knowledgeable about her products and professional with her customers.3
Patricia is also involved in volunteer work, serving as a Program Advisory Board Member for the Masters of Science in Digital Marketing at Fairleigh Dickinson University and as an Education Guild Member at Platform Venture Studio.3
Highlights
US adults ages 18 to 24 will spend more than twice as much time this year on Instagram, Snapchat, and TikTok as the total population, according EMARKETER
About nine in 10 (87.9%) Gen Zers use social media compared with 53.9% of baby boomers.
TikTok and Instagram use have both reached saturation among Gen Zers—72.1% of Gen Z is now on TikTok and 72.5% use Instagram
Gen Z will outnumber millennials on Instagram by 2025.
#emarketer #tiktok #instagram #meta #socialmedia #socialmediamarketing
The creator economy is no longer some nascent curiosity; it has become a legitimately big business. Goldman Sachs analyst Eric Sheridan estimates it’s a $250 billion market, one that will grow to nearly $500 billion by 2027. And while platform and direct advertising is still the bulk of that, many popular creators are branching out and thinking about building real businesses off YouTube, TikTok and Instagram, hoping to leverage the relationship they have with subscribers in the process.
#influencereconomy #creatoreconomy #mrbeast #creators #youtube #influencers
