Sign In

Patricia Tan

Global Head of SEM & CRO (Conversion Rate Optimisation) at Canva

Patricia Tan is the Global Head of SEM, CRO & Performance Partnerships/Affiliates in Performance Marketing & Growth at Canva.2 She has been with Canva since September 2018, starting as a Senior Manager in Global Growth - Performance Marketing before progressing to her current role in June 2021.2

With over 15 years of experience in digital and performance marketing, Patricia specializes in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display advertising, and Remarketing.2 Her expertise has been crucial in driving Canva's growth, with Google Ads being the company's biggest marketing channel, achieving a 3:1 return on investment from their Google search campaigns.1

Prior to joining Canva, Patricia held positions at other prominent companies:

  • Senior SEM Specialist at Expedia, Inc. (2016-2018)
  • Senior Marketing Specialist and Associate at Vistaprint (2013-2016)
  • Marketing Executive and Assistant at MyNetFone Group (2010-2013)

Patricia holds a Bachelor of Economics & Social Science (Hons) and a Master of International Business & Master of Commerce from the University of Sydney.2 She has also obtained several professional certifications, including Google Ads Search Certification, Google Ads Display Certification, and Bing Ads Accredited Professional.2

In her role at Canva, Patricia has been instrumental in implementing successful SEM strategies, such as the launch of Canva's video editor, where SEM campaigns were used to quickly build presence in the competitive video editing category.1

Highlights

Patricia Tan - Real Estate Agent - Coldwell Banker
How to use Google Ads for marketing: Lessons from Canva
How to use Google Ads for marketing: Lessons from Canva

Related Questions

What are some key strategies Patricia Tan uses for SEM at Canva?
How has Patricia Tan's experience in executive search influenced her approach to SEM?
What challenges has Patricia Tan faced in her role at Canva, and how has she overcome them?
How does Patricia Tan measure the success of her SEM campaigns at Canva?
What advice does Patricia Tan give to businesses just starting out with SEM?
Patricia Tan
Patricia Tan, photo 1
Patricia Tan, photo 2
Add to my network

Location

Greater Sydney Area