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Patrick Bergstrom
Chief Marketing Officer at Xtrema Pure Ceramic Cookware
Patrick Bergstrom is a seasoned marketing professional currently serving as the Chief Marketing Officer (CMO) and Partner at Xtrema Pure Ceramic Cookware.1 With a background in marketing and extensive experience in various sales and recruiting positions, Bergstrom has been with Xtrema since 2008, steadily advancing through the ranks.1
Professional Experience
Bergstrom's career at Xtrema Pure Ceramic Cookware includes:
- Chief Marketing Officer: January 2021 - Present
- Marketing Director: June 2008 - Present
- Internet Marketing Coordinator: August 2008 - 2009
In his role as CMO, Bergstrom is responsible for managing all aspects of online marketing, including:
- Overseeing the affiliate program
- Managing sponsored posts
- Maintaining the company blog and social networks
- Handling online ad and marketing campaigns
- Acting as the account manager for their Design/SEO firm
- Planning and executing promotions, including holiday and seasonal sales
- Collaborating with the design team on graphics and website layout changes1
Additional Roles and Achievements
Beyond his primary position at Xtrema, Bergstrom has taken on other professional and personal endeavors:
- Head Varsity Lacrosse Coach at Boonsboro High School since January 2014
- Founder of "I Chose to Live" from February 2009 to August 2013
- Previous retail experience as a Department Manager at H&M and various positions at Banana Republic1
Personal Advocacy
Notably, Bergstrom is recognized for his efforts in raising awareness about eating disorders among males. He has shared his personal story and recovery journey to inspire others facing similar challenges.1
Skills and Specialties
Bergstrom's expertise includes:
- Email marketing campaigns
- PPC campaigns using Google
- Blogger research and blogging
- Social networking (Twitter, Pinterest, Facebook, Instagram, MailChimp)
- E-commerce platform experience (Shopify and Magento)
- Influencer and affiliate sales management1
Patrick Bergstrom's LinkedIn profile (username: patricklbergstrom) reflects his professional journey and current role as a key figure in Xtrema Pure Ceramic Cookware's marketing strategy and operations.
Highlights
💡 Thinking about readding direct mail back to our marketing mix for the 2024 holiday season—anyone had success with tools like PostPilot or others?
Curious about the best campaigns to run: mail match, retargeting, abandoned cart, win-back? What’s worked for you? Any tips or wisdom would be awesome!
As a cookware brand with high AOV, we are heavily reliant on first time buyer. Last year be focused on winbacks and retargeting. I did find it harder to track because most people weren't using code from the direct mailer campaigns.
#DirectMail #MarketingStrategy #PostPilot #CustomerEngagement #ecommerce #dtcbrands
Best email of the weekend (sarcasm)
"Hey Patrick, I saw your Google ad over the weekend and I can make it better. I can 8X ROAS within 90"
Meanwhile, thanks to Wilco Den Brok at upGrowth Commerce, over the weekend during a non-promotional period, we were seeing a 6.4 ROAS with CPC of $43.🔥
We've partnered with Jarrod Souza and the CFO Experts to align our marketing initiates with our financials. 2024 has been anything but a cakewalk but one of the best moves we made ways marrying our marketing with data.
Here's to smart growth! 🚀 It's a marathon, not a sprint.
#marketing #googleads #CFO #ecommerce #PPC #paidmedia #financialplan #dtcbrands
