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Patrick Brown
Vice President of Growth Marketing and Insights at Adobe
Patrick Brown is the Vice President of Growth Marketing and Insights at Adobe. He is recognized for his expertise in customer-focused marketing, media strategy, and data analytics. His professional background includes driving innovation and leveraging insights to enhance marketing effectiveness.
Education and Experience
- Education: Patrick holds a degree from Carnegie Mellon University, specifically from the Tepper School of Business, which underscores his strong foundation in business and analytics.
- Professional Role: At Adobe, he is responsible for leading initiatives that focus on growth marketing strategies and insights that help shape the company's approach to customer engagement and media effectiveness.
Professional Focus
Patrick is particularly skilled in creating marketing strategies that are informed by data and customer behavior, aiming to enhance overall marketing performance. His work emphasizes the integration of media and analytics to foster innovation within the marketing realm.
For more detailed information about his professional journey, you can view his LinkedIn profile here .1
Highlights
Cyber Week (the 5 days from Thanksgiving to Cyber Monday) brought in $38 billion overall, up 7.8% YoY. It was bolstered by record spending online during Thanksgiving ($5.6 billion, up 5.5% YoY), Black Friday ($9.8 billion, up 7.5% YoY) and over the weekend ($10.3 billion, up 7.7% YoY).
Consumers spent a total of $12.4 billion on Cyber Monday, up 9.6% YoY, and surpassing Adobe’s initial projection. In the peak hour (10:00 to 11:00 pm Eastern), consumers spent $15.7 million every minute. Cyber Monday remains the biggest online shopping day of all time, with many shoppers waiting to grab major discounts in categories such as electronics (peaking at 31% off listed price), toys (27%), apparel (23%), furniture (21%) and appliances (18%). #adi #adobe #digitaleconomyindex #holidayshopping
More below! https://lnkd.in/giV2Gtpe
Weather drives more than a Cyber Monday worth of online spend per year.
Adobe worked with The Weather Company, an IBM business to understand how weather drives the digital economy.
Some fascinating insights.
https://lnkd.in/gnxeyNfD #adobeexperiencecloud #adobe
