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Patrick Edmonds
Stay-at-Home CMO @ Proposify - Sharing proposal data, insights, and what makes deals close.
Professional Background
Patrick Edmonds is a highly accomplished Chief Marketing Officer at Proposify, a leading company known for its innovative approach to proposal software. With extensive experience in the marketing sector, Patrick has skillfully navigated various roles that have enriched his expertise in digital marketing, growth strategies, and programmatic advertising. He began his career as a Digital Marketing Specialist at Time + Space Media, where he honed his foundational skills in the industry before advancing to the role of Manager, Programmatic. Patrick's passion for leveraging digital channels for tangible growth has played a crucial role in Proposify's success and expansion.
A seasoned marketer, Patrick transitioned to the role of Growth Marketer at Proposify, where he was instrumental in developing strategies that propelled user acquisition and enhanced brand awareness. His ability to analyze market trends and consumer behaviors has positioned him as a thought leader in the ever-evolving field of digital marketing.
Education and Achievements
Patrick Edmonds' academic background reflects a strong foundation that perfectly complements his professional journey. He pursued his Bachelor's Degree in Marketing and Finance, with a Minor in Computer Science from Mount Allison University, an experience that provided him with a well-rounded perspective on business and technology. Furthermore, his studies in Digital Media at the Nova Scotia College of Art and Design equipped him with a creative lens through which he views marketing and brand storytelling.
Throughout his career, Patrick has adopted a data-driven approach to marketing, enabling him to implement successful campaigns that significantly improve customer engagement and conversion rates. He continuously stays ahead of industry trends and technological advancements, which enhances his effectiveness as a leader in marketing.
Notable Achievements
Some of Patrick's notable achievements include overseeing major marketing campaigns at Proposify that led to increased visibility and a growing customer base. His strategies not only focus on traditional metrics but also incorporate emerging technologies that attract and retain clients. Patrick's leadership in the marketing sphere is characterized by a collaborative approach, fostering an environment where innovative ideas can flourish.
As an Executive Producer at Conduct Becoming, he further expanded his skills by exploring brand narratives and video marketing. These experiences have enriched Patrick's understanding of content marketing, helping to create cohesive online presences for the brands he has managed.
In addition to his hands-on experience in various marketing roles, Patrick remains committed to professional development and learning. His dedication to the marketing community is evident as he often shares insights on best practices and industry changes, contributing to workshops and seminars across the marketing landscape.
Patrick Edmonds' journey from a digital marketing specialist to a Chief Marketing Officer exemplifies his dedication to excellence. With a unique blend of analytical skills and creative passion, Patrick continues to pave the way for innovative marketing strategies that benefit both his organization and the broader business community.
Highlights
👋 Hey LinkedIn. It’s time for one of these posts! Excited to announce that I’ve joined Finexio as Chief Marketing Officer.
Finexio is doing CFOs and finance departments a major service by eliminating manual, paper-based processes, and modernizing accounts payable.
It’s scary how much money still flows through the mail on cheques (checks for my American friends). Spoiler alert… it’s trillions 💰.
To give you the scale, Finexio eliminated over $150M of one customer's paper cheques in a single day! 💸
Finexio is Accounts Payable Payments as a Service that takes care of all AP payments and payment types for you. No need to figure out the “how”, “when”, and “what” payments should go through cheque, wire, ACH, card, etc, and try to optimize payments and payment terms for optimal cash flow.
AP no longer needs to be a cost center.
It just so happens to be #earthday 🌎, so here’s to eliminating cheques, and saving lots of time and money at the same time! #nomorecheques #nomorechecks
Side note, the benefit of joining a 🚀 growing company is that I’m hiring right away for the following roles:
- Partner Marketing Manager
- Product Marketing Manager
- Demand Generation Manager
If you know anyone who might be a good fit for those roles knowing the above, please let me know (link also in comments).
Finally, major thanks to my network for all of the support over the past few months as I looked to find my next opportunity. There are too many people to mention individually, but know I’m happy to pay it forward in any way I can. Thank you all so much! 🙏
Are there lots of B2B marketing channels? Yes. Can email still play an important part in B2B marketing? Also Yes.
It's easy to neglect this important channel when there are so many other options, that's why I'm excited to join this panel TOMORROW at 12pm ET.
I'll be joining three awesome B2B marketers and B2B Marketing Alliance to talk about how you can upgrade your email experience in 2022. we're going to share how to make sure your email game is on point.
Link in the comments.
#b2bmarketing #emailmarketingtips #emailmarketingstrategy
