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Patrick Haynes

Commercial Director/ Owner Partner at The Happy Snack Company®

Patrick Haynes is the Commercial Director and Business Owner of The Happy Snack Company, an award-winning, category-leading health food brand based in Brisbane, Australia.1 He has held this position since July 2017, leading the company's commercial sales and marketing efforts.1

Haynes is a commercially astute FMCG (Fast-Moving Consumer Goods) sales and marketing professional with a proven track record in identifying new growth pathways for businesses at various stages.1 His expertise includes:

  1. Leadership
  2. Marketing
  3. Innovation
  4. Sales

Prior to his current role, Haynes had significant experience in the consumer healthcare and food industries:

  • Marketing Manager at Sanofi (2009-2017), where he led portfolios of leading consumer healthcare brands1
  • Executive Manager of Brand Alignment at Suncorp (2007-2009)1
  • Senior Marketing Manager for Pedigree at Mars Petcare US (2005-2006)1
  • Global Marketing Manager at Gourmet Garden Herbs & Spices (2004-2006)1

Haynes also held positions at The Gillette Company, including Global Business Manager for Gillette Premium Systems and Regional Business Manager for Asia Pacific.1

His educational background includes:

  • A Bachelor's degree in Business, Economics & Marketing from Swinburne University of Technology (1989-1993)1
  • A Post Graduate Certificate in General Management from Harvard University (1997-1998), where he achieved a distinction average1

Haynes is also an Advisory Board Member for the Queensland University of Technology (QUT) School of Advertising, Marketing and Public Relations.1

Related Questions

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Patrick Haynes
Patrick Haynes, photo 1
Patrick Haynes, photo 2
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Location

Greater Brisbane Area