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Patrick Hodgdon
Director of Marketing at Slumberland Furniture - Storytelling, Digital, & Growth Marketing
My Why: I have a passion for solving business challenges to deliver growth.
My How: By exploring and making new connections between different ideas, people, stories, tools, and companies.
Career Highlights: • Starting a company at age 21 • Managing a sports apparel company at age 25 • R&Ding the first pair of bicycling gloves with touch-screen compatible fingertips in 2011 • Being featured on ESPN.com and SI.com • Identifying through Twitter data analysis, Red Baron Pizza's niche following in the eSports community, then creating a campaign to partner with Major League Gaming, and leveraging 10 pro gamers as social media influencers to generate 50 MM impressions & increase brand favorability by 77% • Leading Carmex’s partnership with LeBronJames.com which led to “the half-court shot seen round the world” and over 510M brand impressions and $7.1M in exposure • Turning a pair of $225 custom Nike shoes I designed as a gift to LeBron into 4 MM brand impressions when he wore them in a nationally televised game on ABC • Consulting for D.J. Irie, the two-time Global Spin Awards DJ Entrepreneur of the Year, and official DJ of the Miami Heat, Target, Carnival, and Beck's. • Growing a client’s online business 3X with Google Ads and updated landing pages • Becoming a podcast host and interviewing leading experts on Learning & Development best practices. • Playing a key role in launching a new brand and a complete digital transformation project for the Catholic Church in Detroit. • Leading all digital marketing efforts for one of the Top 100 Furniture Retailers in the country.
5 Strengths: WOO (Winning Others Over), Ideation, Strategic, Activator, Belief
Highlights
Inspired by @LawMurrayTheNU asking about it for @LAClippers, here is a potential rotation for the @Timberwolves next season:
PG: Conley 22, Dilly 18, DDV 8 SG: Ant 32, DDV 12, TJS 4 SF: Jaden 30, TJS 14, Ant 4 PF: Randle 30, Naz 14, Jaden 4 C: Rudy 28, Naz 16, Randle 4
3 days later and I still can’t stop smiling. 😁
On Wednesday, I made 4 new friends in B2B Land, saw the future of collaborative growth through content creation, and learned first hand how B2B brands can build an owned media brand as an asset on their balance sheet - all while I participated in Sweet Fish’s new Creator House Roundtable series.
As the brainchild of my friend James Carbary, this experiential-collaborative-brand building-thought leading project was just really f’n cool.
If we had made fetch happen, we’d call this experience so freaking fetch. (Am I right Chelsea Castle?)
Of course I shouldn’t have been surprised.
This whole experience is a personification of James’ personality which is best described as magnetic.
7-star hospitality with personal touches that make you feel like a VIP, expand your brain discussions on the future of B2B content and marketing, and the opportunity to make new friends through a shared experience like creating content for a new YouTube series.
My mind is now spinning thanks to James on how I can create a similar type of mini-event experience for current and future customers of Remcoda and create owned media in the process.
And I’m still thinking about what Robyn S. said around capturing demand vs creating demand.
And thanks to Pablo Gonzalez 🏴☠️🧠 , about the different adjacent possibles we should be evaluating on what to do next.
And thanks to Chelsea, around the benefits and watch outs of leveraging high-powered creator brands to build a modern B2B brand.
And thanks to Timmy Bauer, I’m now consuming my personal social feeds thinking about opportunities to create commentary style content.
So shout out to James, Jeffre, Jeremy, and the whole Sweet Fish team for the invite to this one and making an experience like this come to life.
I’ll just be over here 😁 for a while!
