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Patrick McCarthy

Group Vice President, Global Agency and Strategic Accounts at Xandr

Patrick McCarthy is a seasoned professional with a diverse background in tech and marketing roles. He currently serves as the Senior Vice President of Marketplace Partnerships at AppNexus, which is part of the Xandr Company. Prior to this, he held key positions at AppNexus including Senior Vice President of Product and Marketing.

Before his tenure at AppNexus, Patrick was the CEO and Founder of Fantuition. He also worked at Yahoo! as the Vice President of B2B Marketing and Product Marketing. Additionally, he has experience as the General Manager at Right Media, known for being the industry's first ad exchange.

Patrick McCarthy is a well-rounded individual with expertise in startups, sports, advertising exchanges, B2B marketing, product marketing, and Facebook advertising. His skill set includes proficiency in online advertising, search engine optimization (SEO), PPC management, PHP, CSS/HTML, and graphic design. He has a passion for blogging on topics related to advertising, web startups, and web analytics, as seen on ConversionRater.com.

Patrick pursued his education at South Eugene and obtained a Bachelor of Science degree in Computer Science from the University of Oregon.

Throughout his career, Patrick has been associated with reputable organizations such as Xandr, SheerID, Yahoo!, Right Media, Palo Alto Software, and more. His dynamic roles reflect his strong leadership and strategic decision-making abilities.

Highlights

Mar 9 · BeetTV
Ad ID Consortium Ramps Up In Q2, AppNexus McCarthy Says – Beet.TV - BeetTV
Aug 16 · PR Newswire UK
ADYOULIKE Announce Global Programmatic Native Advertising Integration with AppNexus - PR Newswire UK
Patrick McCarthy
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Location

Eugene, Oregon