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Patrick Powell
Head of Sales, Marketing, Events & Membership at Rarebreed Dining
Patrick Powell is an experienced Marketing Communications Manager in the hospitality industry. With a Bachelor's degree in Events Management from The Manchester Metropolitan University, Patrick has a strong background in marketing, sales, and events. He possesses skills in various CMS and CRM platforms, MS Office Suite, Salesforce, Google Analytics, Adwords, ReviewPro, Hootsuite, and Opentable. Known for his organizational efficiency and time management, Patrick's career has seen him in leadership roles such as Head of Sales, Marketing, Membership & Events at Rarebreed Dining and Marketing & Brand Manager at Rarebreed Dining. His previous experience includes roles at renowned establishments like HARD ROCK CAFE, Hydes Brewery Ltd, Berlin Film Society, and Bosch, where he held positions ranging from Sales and Marketing Executive to Assistant Event Coordinator.
Highlights
Mission success!
Very excited to have launched the OpenTable consumer API on the GAUCHO and M Restaurants. This marks an exciting phase in the evolution of our websites, to further improve the user journeys and UX. It started as a simple project to battle the downward trend of marketing opt-ins, specifically via booking platforms, by allowing us to incentivise opt-ins. In the first 7 days we have exceed our expectations…
📧 4.1k bookings – 1.9k opted into marketing
📧 A 47% opt-in rate – previously 2.5%
📧 Overall opt-ins have increased by 1780%
Credit goes to Tyrun McDonnell, Acteol, Shadow Jackson, Darren Chowles, ID Studio Web Agency.
#DigitalMarketing #CRM #CRMAnalytics #Digital #HospitalityMarketing
Following on from the CRM highlights earlier this month, this week I’m shining a light on all things web (from my hammock in Koh Mak Thailand, where I’m currently residing for January - and feeling very blessed 🙏).
After redeveloping the backend, focusing on site enhancements and UX, we’ve managed to attract a record number of visitors to the GAUCHO website in 2023.
We attained 12 million impressions on Google – thanks to team VERB | powered by Croud Monica W., George Welch.
We acquired 2.4m tracked users in 2023, up 3.5% on prior year, with a total 2.2m engaged sessions.
Our users averaged 3.4 page/views per session with half of our users browsing the menus pages for juicy steak cuts.
Our website remains the strongest source of restaurant reservations - we had a total of 184k direct bookings, with a 6.12% overall conversion rate.
Looking ahead to 2024 we’re preparing to launch the OpenTable consumer API, which marks another big step in the evolution of the website to further improve user journeys and UX by:
🔥 Hosting the booking journey, keeping users on our website. 🔥 Enabling flexible booking journey design aesthetic and branding. 🔥 Creating tailored booking fields for each individual restaurant. 🔥 Maximising user data. 🔥 Permitting marketing opt in incentives, to increase signups.
Special shoutout to ID Studio Web Agency, Michael Macneil, Darren Chowles
